Month: April 2020

What’s Up in Social Media (April 2020 Edition)

On By gleecontentIn Social MediaLeave a comment

It’s been a few months since we’ve asked, “What’s up in social media?” Now seems like a good time to regroup and look at the current trends in the space including the latest platform functionalities, consumer usage rates, how brands are marketing on social now and content ideas. Much of what is happening in social media is a result of the lifestyle change we’re all going through, but will these changes last or are they a temporary phase? 

Let’s examine the areas closely to find out:

Continue reading “What’s Up in Social Media (April 2020 Edition)” →

Content Marketing in the Age of COVID

On By gleecontentIn Content, StrategyLeave a comment

I am writing this post as we are now about six weeks into a pandemic like we’ve never experienced in our lifetimes. People around the globe have added words and phrases (social distancing) to their vocabulary and changed their behaviors (work from home) in ways they never had imagined at the start of 2020. So what does it all mean for business? For marketing? And specifically content marketing? Continue reading “Content Marketing in the Age of COVID” →

5 Takeaways from March’s Virtual Events #expochat [Infographic]

On By gleecontentIn StrategyLeave a comment

The world changed overnight. We are now and for who knows how long physical separated- socially distanced. Obviously, this has been devastating to the events industry. Many have outright canceled, others postponed and still others are going virtual. Last week, I moderated an #expochat on the topic of virtual events. If you missed it, you can read through the full archive of the discussion. 

Continue reading “5 Takeaways from March’s Virtual Events #expochat [Infographic]” →