Bring Your Event Marketing into 2018

While there’s a lot of room for creativity, most events follow a specific, basic model. A slate of educational programming, a trade show floor featuring everything new in the industry and opportunities to network. Mix in a slew of pre-event marketing emails to tell people about it and you have the standard trade show framework. Fortunately, events are increasingly using technology to break out of the mold and create a unique experience for their attendees, starting with the marketing.

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