What’s up in social media? In a word, Instagram. This periodic look at the trends in social media is a special edition of sorts, as it will focus on some of the latest news coming from Instagram and what it means for marketers. Instagram stories adoption is increasing (and video is the medium of choice here), the algorithm is changing, hashtags are still important, but there are two big stories making headlines this summer: branding and likes. Continue reading “What’s Up in Social Media (August 2019 Edition)”
What’s Up in Social Media? (July 2018 Edition)
Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.
Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)”