About Liz Johnson, founder of glee

Marketing in today’s fast-moving digital world is complicated. Today’s marketers need to reach new audiences in a cluttered universe, engage them and earn their trust. That’s why I started glee Content Marketing in order to help organizations to do three things: create effective content strategies, develop content that tells their story and distribute that content in the right places.img_7022

My strategic nature combined with my love and passion for creating content and working with the latest digital tools help organizations from a variety of industries share their messages and achieve a stronger connection with their audiences.

I’ve spent 20 years building content marketing strategies and producing content for websites, video, blogs, social media, research reports, white papers, email campaigns, webinars, in person brand activations, public relations articles and much more. Strategically, I’ve developed brand value propositions, audience personas, go-to-market messaging and more. I’ve helped small start ups grow and large institutions make meaningful connections with customers.

My first love is writing. I began my career as a copywriter and have never given that up. I consider myself  a writing chameleon, changing my tone and writing style to cater to my diverse clients and the audiences they serve. Within the promotional copy I write or copyedit,  I speak in your voice to your industry’s needs. And, I never stop researching new tactics and trends and exploring how they can apply to your unique audience to achieve positive outcomes and position your organization for growth.

Contact me to discuss how we can work together to build your custom plan. Learn more about me on LinkedIn and follow me on Instagram at @gleecontent.