glee Celebrates 4 Years in Business

Today marks the completion of another year in business for glee. It’s been a busy 12 months and I’m excited to be working with so many creative thinkers and industry innovators. As companies continue to seek the best ways to connect with their audiences and position themselves for growth, it’s clear well-crafted content is an essential tool. I’m thrilled my clients have trusted me to develop messages that gain attention and provide value to their clients and prospective clients. 

Next week, I have the pleasure of speaking to a group of students at my alma mater, Penn State, about careers in marketing. As I reflect on my own almost 20-year career in the industry, the message I want to share with them most is that there are so many opportunities in this field to do what makes you happy. After all, “if you love what you do, you’ll never work a day in your life.” Easier said than done for sure, but it is possible. So on this fourth anniversary of glee, here are a five rules I’d share with my younger self in order to get there:

  • Don’t shy away from a challenging project—that’s where you’ll find the most interesting work and thrill of achievement.
  • Do prioritize working with people you like—when you team up with someone that makes work enjoyable, keep them around!
  • Do the unexpected—just because you thought your career would be one thing, don’t automatically say no to the other thing that comes along because that might just be the right thing!
  • Do be honest with yourself about your life goals and build a career around them, not the other way around.
  • Don’t be afraid to reinvent yourself—always keep learning about your craft, about your industry (and others!)…literally nothing that I do now existed when I was in college studying advertising.

Thank you again to my clients, partners, friends and family who support me and believe in me. The feeling is mutual. 

As the next year rolls along, please reach out and say hello. And, I’d love it if you shared the rules you’d tell your younger self in the comments!

Everything I Know about Entrepreneurship I Learned from My Mom

The skills set required of mothers isn’t that different from the one required of entrepreneurs. Yes entrepreneurs have an expertise in a particular field. But you could be the world’s top expert in anything and still that would not be good enough to get a business off the ground, run it day to day and grow it. Running a business requires additional skills that aren’t always front and center, but are critical to success. Continue reading “Everything I Know about Entrepreneurship I Learned from My Mom”

glee Turns One!

On this day one year ago, I announced that I was starting glee Content Marketing. My goal was to combine my skills in marketing strategy, copywriting and social media marketing with my passion for executing new marketing tools and trends in ways that make sense for my clients. Making this kind of change after spending 11 years at the same job came with a little anxiety. Like with any new venture, I was confident in my product, but slightly nervous about how it would all go.

I never could have imagined just how great the year would turn out. I’ve had the wonderful opportunity to meet new people, grow my relationships and work on dozens of interesting projects. I’m proud of the effort I’ve put into running and growing a business. I’m happy that I can be a role model of hard work and success for my children (they may be young, but they now know what conference calls, invoices and clients are!)

I appreciate very deeply the trust my clients have put in me and my abilities. Collaborating with you and delivering the best work has been a true pleasure. I’m also grateful for the support of my friends and family who have sent me leads and given me advice on running a business or just asked me how it was going.

I’m looking forward to another year of new challenges and the chance to apply my skills in new ways, learn about new marketing trends and deepen my working relationships with clients.  I hope to have you with me as the journey continues!

BREAKING NEWS: glee to moderate TSNN Webinar on Nov. 8

I’m happy to announce that I will moderate an upcoming TSNN Webinar, “Creating Memorable Event Experiences: Game On!” On Thursday, November 8, 2018 at 1 pm ET, event organizers are invited to participate in the free webinar which will feature a discussion between a panel of event organizers on creating memorable experiences for event attendees.

Panel members include Krista LeZotte, Senior Director of Conferences at ASAE, Katie Stern, General Manager at Game Developers Conference at UBM Tech and John Washko, Vice President of Exhibitions and Conventions at Mohegan Sun. Working within a variety of industries, these experts have already designed unique event experiences for their audiences and will share that process and its results with webinar participants.

This topic comes at an important juncture for event planners. Rethinking the traditional education/exhibition/networking format is critical in order to remain competitive and there have never been more tools with with to do it.

The discussion is designed to help planners embark on their own experience design journeys by identifying all of the areas of their events that could be enhanced, demonstrating how they can use technology and how they can partner with their venue to create unique experiences.

Register for the free webinar here.

BREAKING NEWS: glee to Guest Moderate #expochat on May 2, 2018

I’m honored and excited to announce that I’ll be the guest moderator on Wednesday, May 2nd’s #expochat. I’m delighted to have the opportunity to lead a discussion on the event industry’s premier Twitterchat. Sponsored by and held every Wednesday at 1pm ET, #expochat brings members of the trade show and event industry together for an hour to collaborate on a wide variety of topics.

This week’s topic will focus on influencer marketing. A once limited tactic, influencer marketing has grown enormously with brands using it to expand their reach to new audiences as well as add credibility and authenticity to their content. We’ll be talking about how this trendy marketing tactic can be applied in the trade show event space to increase brand awareness and grow attendance.

Excited to get in on the action? Preview the chat,  “Integrating Influencers Marketing into Event Strategies”, and get tips for participating in a Twitterchat. Plus, prepare for the chat by reading my recent article, “Planners Give Events a Megaphone with Influencer Marketing”, which offers expert insights into influencer marketing in events.

See you on Twitter Wednesday, May 2 at 1pm ET — follow #expochat to join the conversation.