The Lessons Every Female Entrepreneur Needs to Know

Today marks two years since I opened the figurative doors to glee Content Marketing. In that time, not only have I continued to sharpen my digital marketing skills by staying up on top trends, but I’ve learned to handle many new challenges that come with running a business. 

Right now, the U.S. has 12.3 million women-owned businesses, generating $1.8 trillion a year. To celebrate glee’s birthday, I’m taking a moment to focus on the power of female entrepreneurship. I asked a few successful female entrepreneurs that I know to help me with this post by sharing their thoughts on starting a business and keeping it going. By sharing what they’ve learned and what they want other women to know, they offer inspirational lessons you can’t find in any business textbook:  

Lesson 1: There are no limits

There are no right or wrong industries for women. There is no right or wrong time to start out on your own. And there is no limit to what you can accomplish or the impact you can have on others. Megan Carpenter is CEO of FIComm Partners, an integrated communications agency with a specialized focus on financial services. She says,

“Being a female entrepreneur is one of my greatest privileges. I have the ability to act on my desires for a more inclusive and equal work environment for women. I have the ability to create a vision that aligns my personal and professional aspirations. I have the ability to build a team that believes in our mission and lives our core values. I have the ability to drive change in an industry (financial services) that so desperately needs it. With these privileges comes an immense amount of responsibility and those responsibilities can weigh heavily on me at times – but it is so worth it!”

Lesson 2: Don’t ignore that little voice in your head

No one is rewarded by waiting. Renu Blankinship launched her company, Makermint. which offers pop-up craft workshops for kids and adults, in 2018. In a short time, she’s made New York City a lot craftier. She encourages other women to go for it and don’t hold back: 

“When you have an idea in your head – a small seed – that is motivating you to embark on an entrepreneurial venture, push through the fear and the what-if situations and put yourself and the idea out there. Take things one step at a time: send an email out announcing your business, hold your first event. Get that idea out there, and then build, build, build on it and watch in awe as it becomes a deeply rewarding reality.”

Lesson 3: Feed off of the strength of your network

Start with those around you and build. Ask your network for help with the areas you can’t do alone. Ask your network for recommendations. Ask your network for the sale. Stephanie Heishman founded Freya, LLC to help organizations plan and execute events. She believes using the strength of your connections will help every entrepreneur keep all the balls in the air and driving toward their goals:

“Having started my business 5 years ago, I think one of the key elements to staying in balance with all of the moving pieces that come with being a business owner (clients, accounting, business development, etc) is to stay connected to my network. Getting new ideas, thoughts and different perspectives is so important, and helps keep my work fresh and relevant.” 

As I look back on the past two years working for myself, I’m proud of my accomplishments and grateful for my relationships with my clients and colleagues. I truly believe the time for women to crash through the glass ceiling is now. We women can and should help each other achieve greatness. If you’re ready to create the world’s next great company, I hope you’ll take some inspiration from these women and do it. It won’t be stress-free, but it will be great. Let me know how I can support you and your ideas! 

Photo by sydney Rae on Unsplash

glee Turns One!

On this day one year ago, I announced that I was starting glee Content Marketing. My goal was to combine my skills in marketing strategy, copywriting and social media marketing with my passion for executing new marketing tools and trends in ways that make sense for my clients. Making this kind of change after spending 11 years at the same job came with a little anxiety. Like with any new venture, I was confident in my product, but slightly nervous about how it would all go.

I never could have imagined just how great the year would turn out. I’ve had the wonderful opportunity to meet new people, grow my relationships and work on dozens of interesting projects. I’m proud of the effort I’ve put into running and growing a business. I’m happy that I can be a role model of hard work and success for my children (they may be young, but they now know what conference calls, invoices and clients are!)

I appreciate very deeply the trust my clients have put in me and my abilities. Collaborating with you and delivering the best work has been a true pleasure. I’m also grateful for the support of my friends and family who have sent me leads and given me advice on running a business or just asked me how it was going.

I’m looking forward to another year of new challenges and the chance to apply my skills in new ways, learn about new marketing trends and deepen my working relationships with clients.  I hope to have you with me as the journey continues!

BREAKING NEWS: glee to moderate TSNN Webinar on Nov. 8

I’m happy to announce that I will moderate an upcoming TSNN Webinar, “Creating Memorable Event Experiences: Game On!” On Thursday, November 8, 2018 at 1 pm ET, event organizers are invited to participate in the free webinar which will feature a discussion between a panel of event organizers on creating memorable experiences for event attendees.

Panel members include Krista LeZotte, Senior Director of Conferences at ASAE, Katie Stern, General Manager at Game Developers Conference at UBM Tech and John Washko, Vice President of Exhibitions and Conventions at Mohegan Sun. Working within a variety of industries, these experts have already designed unique event experiences for their audiences and will share that process and its results with webinar participants.

This topic comes at an important juncture for event planners. Rethinking the traditional education/exhibition/networking format is critical in order to remain competitive and there have never been more tools with with to do it.

The discussion is designed to help planners embark on their own experience design journeys by identifying all of the areas of their events that could be enhanced, demonstrating how they can use technology and how they can partner with their venue to create unique experiences.

Register for the free webinar here.

BREAKING NEWS: glee to Guest Moderate #expochat on May 2, 2018

I’m honored and excited to announce that I’ll be the guest moderator on Wednesday, May 2nd’s #expochat. I’m delighted to have the opportunity to lead a discussion on the event industry’s premier Twitterchat. Sponsored by and held every Wednesday at 1pm ET, #expochat brings members of the trade show and event industry together for an hour to collaborate on a wide variety of topics.

This week’s topic will focus on influencer marketing. A once limited tactic, influencer marketing has grown enormously with brands using it to expand their reach to new audiences as well as add credibility and authenticity to their content. We’ll be talking about how this trendy marketing tactic can be applied in the trade show event space to increase brand awareness and grow attendance.

Excited to get in on the action? Preview the chat,  “Integrating Influencers Marketing into Event Strategies”, and get tips for participating in a Twitterchat. Plus, prepare for the chat by reading my recent article, “Planners Give Events a Megaphone with Influencer Marketing”, which offers expert insights into influencer marketing in events.

See you on Twitter Wednesday, May 2 at 1pm ET — follow #expochat to join the conversation.