Category: Social Media

What’s Up in Social Media (April 2020 Edition)

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It’s been a few months since we’ve asked, “What’s up in social media?” Now seems like a good time to regroup and look at the current trends in the space including the latest platform functionalities, consumer usage rates, how brands are marketing on social now and content ideas. Much of what is happening in social media is a result of the lifestyle change we’re all going through, but will these changes last or are they a temporary phase? 

Let’s examine the areas closely to find out:

Continue reading “What’s Up in Social Media (April 2020 Edition)” →

What’s Up in Social Media (August 2019 Edition)

On By gleecontentIn Social Media1 Comment

What’s up in social media? In a word, Instagram. This periodic look at the trends in social media is a special edition of sorts, as it will focus on some of the latest news coming from Instagram and what it means for marketers. Instagram stories adoption is increasing (and video is the medium of choice here), the algorithm is changing, hashtags are still important, but there are two big stories making headlines this summer: branding and likes.  Continue reading “What’s Up in Social Media (August 2019 Edition)” →

If You Write It, Will They Come? 7 Content Formats That Get Noticed.

On By gleecontentIn Content, Social Media, Strategy1 Comment

We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.

With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others. 

Here are seven types of content that grab people’s attention:

Continue reading “If You Write It, Will They Come? 7 Content Formats That Get Noticed.” →

glee’s Top Posts of 2018

On By gleecontentIn Content, Social Media, StrategyLeave a comment

We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018” →

What’s Up in Social Media? (July 2018 Edition)

On By gleecontentIn Social Media2 Comments

Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.

Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)” →

A Word about Data and Data Privacy

On By gleecontentIn Social MediaLeave a comment

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy” →