What’s up in social media? In a word, Instagram. This periodic look at the trends in social media is a special edition of sorts, as it will focus on some of the latest news coming from Instagram and what it means for marketers. Instagram stories adoption is increasing (and video is the medium of choice here), the algorithm is changing, hashtags are still important, but there are two big stories making headlines this summer: branding and likes. Continue reading “What’s Up in Social Media (August 2019 Edition)”
Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising.
User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.)
Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why”