Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.
When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.
What is Content Curation?
Content Curation: The Art of the Curated Post Review this infographic to understand how to created a curated post of your own the right way.
The Busy Person’s Guide to Content Curation This post offers a good definition as well as points out how it differs from aggregation. Hint: Human input is required for content curation.
How Content Curation Can Bring More Traffic to Your Website This article from examiner.com explains the type of content that gets attention.
Content Curation Should be a Daily Habit for All This author claims doing this every day will give you a blog post in 20 minutes (I have to admit, it took me more than 20 minutes to write this post).
Is Automated Content Curation a Good Idea? The writer weighs the pros and cons of automating your content curation in this Huffington Post article.
How to Curate Content and Use It in Your Strategy
To really bring valuable, relevant content to your customers and prospects, you’ve got to put in a little effort. Even with automated content curation tools helping you discover great content on your topic, you’ll need to sort through it, read it and make sure it’s something that your audience will appreciate.
The 3 Most Effective (and Overlooked) Content Curation Strategies The Content Marketing Institute says don’t just share what others are sharing, go “underground” to find gems your audience will care about.
9 Content Curation Ideas for Bulking Up Your Editorial Calendar Another one from the Content Marketing Institute that shares ways to use curated content to support your strategy.
4 Ways You Can Use Content Curation to Write Killer Blog Posts without Starting from Scratch This post shares creative ways to assemble others’ content to make it valuable for your audience.
50+ Tools for Content Curation and Content Marketing There are tons of articles about automated tools that can help you discover and share great content. This one from Small Business Trends was pretty thorough.
Your Top 7 Tools for Social Media Content Curation Just in case 50 tools weren’t enough, Forbes lists their top seven.
The 5 Ws of Outsourcing Your Companies Content Creation And if you need additional support curating or creating, this article from Entrepreneur is a good guide for selecting the right partner agency.
Bottom line, there is a lot of great content out there so you certainly don’t need to reinvent the wheel. Sharing thoughtfully selected content from industry influencers can go a long way in enhancing your credibility and value among your customers and prospects.