We’ve swiftly moved from the summer of Taylor Swift and the Swifties into the fall of Taylor Swift. The Era’s Tour and now the movie have raked in billions for the artist. It may feel like Swift is a unique superstar who’s success would be hard to replicate. In reality; however, over the past several years she’s been employing the same fundamental marketing practices that every content marketer should be using to build their brand. She’s doing it exceptionally well and it’s paying off. Here are six lesson’s Taylor Swift’s success offers content marketers:
Continue reading “Taylor Swift’s 6 Lessons for Content Marketers”Tag: content marketing
My Love Letter to Writing through 15 of My Favorite Quotes
It’s unbelievable to say, but it’s been six years since I announced I was launching glee Content Marketing. In that time I have written dozens—maybe hundreds—of content pieces on interesting topics, collaborated with really innovative brands and companies and looked for ways to share brand stories in ways that connect with their audiences and leave a positive impression. Above all, I’m proud that I’ve stayed true to what I set out to do; combine my passion for writing with my interest in technology and ability to think strategically.
When you’re a writer—whether for business or fiction—you think about writing a lot…why you do it, how you do it and what you love about it. So in celebration of glee’s sixth anniversary, I decided to share a collection of 15 of my favorite quotes about writing:
Continue reading “My Love Letter to Writing through 15 of My Favorite Quotes”How to Keep Your Content Creation Plan Alive during the Summer Slowdown
Does this sound familiar? The year starts off great. Everyone is excited to launch new efforts and share fresh ideas. Content is created and shared. All goes well for five to six months. Then, the summer lull hits. School wraps up. People are on vacation off and on through the next three months. For many business-to-business content creators, the first six months of the year are when the content train runs at high-speed. After that, content marketers struggle to get commitment from subject matter experts to schedule interview meetings or send information at the beginning of the creation process and reviews and approvals take longer at the end of it, bringing the content train to a crawl.
Continue reading “How to Keep Your Content Creation Plan Alive during the Summer Slowdown”Content Marketing in the Age of COVID
I am writing this post as we are now about six weeks into a pandemic like we’ve never experienced in our lifetimes. People around the globe have added words and phrases (social distancing) to their vocabulary and changed their behaviors (work from home) in ways they never had imagined at the start of 2020. So what does it all mean for business? For marketing? And specifically content marketing? Continue reading “Content Marketing in the Age of COVID”
glee’s Top Posts of 2019
Once again, it’s been a busy year in marketing. We covered a lot of ground on the blog to help marketers make sense of it all. Here’s a look back at the five most popular posts among glee’s readers. Continue reading “glee’s Top Posts of 2019”
Content Marketing Strategy: The Support Documents
Congratulations! You’ve created a written content marketing strategy! Your chances of success just improved significantly. What’s next? Well, there are a few more documents you need to support your strategy in order to keep your campaign on track and targeted to the right people.
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If You Write It, Will They Come? 7 Content Formats That Get Noticed.
We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.
With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others.
Here are seven types of content that grab people’s attention:
Continue reading “If You Write It, Will They Come? 7 Content Formats That Get Noticed.”
3 More Ways You’re Sabotaging Your Content Marketing
Last summer, I wrote my first post on this topic, 5 Ways You’re Sabotaging Your Content Marketing, and now I’m back with three more things you could be doing unconsciously that could derail your content marketing strategy.
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