Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”
Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.
But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”
Tis’ the season to look ahead and from the recent onslaught of trends articles it seems like big changes are ahead for content marketing.
Spoiler Alert: Video is HUGE; original content is now king, dark social, augmented reality and AI (artificial intelligence) come into play in the industry and influencer marketing will get more attention. Continue reading “2018 Outlook: Big Changes Predicted in Content Marketing & Social Media”