glee’s Top Posts of 2019

Once again, it’s been a busy year in marketing. We covered a lot of ground on the blog to help marketers make sense of it all. Here’s a look back at the five most popular posts among glee’s readers.

  1. What’s Up in Social Media (March 2019). The social media landscape is changing faster that we can take it in. That’s why we post periodic trend updates marketers need to know about to keep up. After you read what went down in March, see what we added in August.
  2. The Lessons Every Female Entrepreneur Needs to Know. Friends of glee shared their insights on building a business as a woman as part of glee’s 2nd anniversary celebration.
  3. 5 Digital Marketing Strategies to Stop Using Right Now. Sometimes best practices do go out of style. Check the list to see what if you’re doing something you shouldn’t.
  4. The Evolution of Testimonials in Marketing and Their Power Today. Word of mouth still means a lot even if its appearing on a computer. Understand testimonials’ history as a marketing tool and how you can use them to create a winning strategy.
  5. If You Write It, Will They Come? 7 Content Formats that Get Noticed. Stand out from the crowd with a fresh take on your content.

Thank you for reading our blog and we’re excited to connect with you in 2020! If you have a content marketing or social media topic you’d like us to cover, email us! And, if you haven’t already, we’d love to connect with you on social media so that we can carry on the conversation. You can find us on Facebook, Twitter or Instagram under gleecontent! Happy Holidays!

User Generated Content: Who, What, When, Where and Why

Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising. 

User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.

Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why”

The Essential Guide to Business Blogging

Blogs are great things. They give businesses the opportunity to add fresh content to their websites and share their expertise while building thought leadership. But the downside of blogs as anyone who’s ever had to manage one knows all too well, is they can be hard to maintain consistently week in and week out. Yet, a blog’s success relies on doing exactly that. 

Unfortunately, many things get in the way of creating a powerful, successful blog including writer’s block, lack of time and lack of buy-in from colleagues. These challenges all limit productivity and value of the blog suffers.

The good news is that you don’t have to flounder. Here’s your guide through the best ways to overcome these challenges. By doing these things you’ll keep your blog current and full of relevant content that is valuable to your readers which in turn drive more traffic to your site, converts leads and positively impacts your bottom line!

So let’s go get it!

Continue reading “The Essential Guide to Business Blogging”

5 Digital Marketing Strategies To Stop Using Right Now

Remember film strips? (If you don’t, you’re probably under 21 and can learn more about them here.) But if you were a kid in the 60s-90s, that film strip projector rolling out was exciting. And they did the job well until something better—first VCRs, then DVDs and computers—came along and made them obsolete. Similarly, digital marketing has changed over the past few years and today some strategies that were popular maybe just five years ago aren’t generating results (and in fact, may be doing the exact opposite) now. Continue reading “5 Digital Marketing Strategies To Stop Using Right Now”

5 Takeaways from June’s Matchmaking #expochat [Infographic]

Last week, I moderated an #expochat on the topic of formal matchmaking programs at events. If you missed it, you can read through the archive of the discussion. One of the top reasons attendees come to events and exhibitors make the investment to showcase their products at events is to increase connections with the right people. Instead of allowing all of the networking and connections to happen organically, by chance or through hours of tedious work by attendees, show organizers can develop more engaging experiences for their participants by implementing formal matchmaking programs using technology to automate and refine the process. Continue reading “5 Takeaways from June’s Matchmaking #expochat [Infographic]”

glee’s 2019 Summer Reading List: Women in Business

Every now and then I like to veer away from the marketing-focused blog posts and write about some good reads that can help a business as a whole. Recently, I’ve read several books about powerful women who have shaped the world or are actively working on making change for women in business and life. For me, as a female entrepreneur/business owner, these books have been both inspiring and motivating. I hope they’ll do the same for you. Continue reading “glee’s 2019 Summer Reading List: Women in Business”

If You Write It, Will They Come? 7 Content Formats That Get Noticed.

We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.

With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others. 

Here are seven types of content that grab people’s attention:

Continue reading “If You Write It, Will They Come? 7 Content Formats That Get Noticed.”