5 Essential Updates to Your Event Marketing [Infographic]

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

HOW TOAVOID DENTALDECAY

The Do’s and Don’ts of E-newsletters

E-newsletters are highly-used and highly-useful tool in the content marketing toolbox. And with good reason, e-newsletters can be great vehicles for delivering brand messages, connecting and engaging with target audiences and sharing the brand story. The success of e-newsletter effort comes down to a few simple dos and don’ts. Whether you have an established e-newsletter or are weighing the value of starting one, read these rules and examples of strong e-newsletters in order to produce an effective content marketing tool. Continue reading “The Do’s and Don’ts of E-newsletters”

Bring Your Event Marketing into 2018

While there’s a lot of room for creativity, most events follow a specific, basic model. A slate of educational programming, a trade show floor featuring everything new in the industry and opportunities to network. Mix in a slew of pre-event marketing emails to tell people about it and you have the standard trade show framework. Fortunately, events are increasingly using technology to break out of the mold and create a unique experience for their attendees, starting with the marketing.

Continue reading “Bring Your Event Marketing into 2018”

Are You Using Content Curation to Elevate Your Content Marketing Strategy?

 

Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.

When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.

Continue reading “Are You Using Content Curation to Elevate Your Content Marketing Strategy?”

Events: Are Your Marketing Visuals Telling a Good Story?

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

Continue reading “Events: Are Your Marketing Visuals Telling a Good Story?”

glee’s 2017 Year-End Reading List

Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”

Content Marketing-What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.

But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”