Welcome to glee Content Marketing

Content marketing has become an essential business function for today’s economic gleemarketplace. If you’re looking for someone to build, manage, or support your content marketing and social media strategies, you’ve come to the right place! glee Content Marketing provides clients with strategic support and content creation as well as paid and organic social media management. Learn more about our services or contact us to advance your content marketing efforts.

At glee, you’ll also find resources to help you implement effective content marketing and social media campaigns. Follow our blog to keep up with trends and best practices in content marketing.

Thanks for stopping by! We look forward to exploring your needs.

glee Celebrates 4 Years in Business

Today marks the completion of another year in business for glee. It’s been a busy 12 months and I’m excited to be working with so many creative thinkers and industry innovators. As companies continue to seek the best ways to connect with their audiences and position themselves for growth, it’s clear well-crafted content is an essential tool. I’m thrilled my clients have trusted me to develop messages that gain attention and provide value to their clients and prospective clients. 

Next week, I have the pleasure of speaking to a group of students at my alma mater, Penn State, about careers in marketing. As I reflect on my own almost 20-year career in the industry, the message I want to share with them most is that there are so many opportunities in this field to do what makes you happy. After all, “if you love what you do, you’ll never work a day in your life.” Easier said than done for sure, but it is possible. So on this fourth anniversary of glee, here are a five rules I’d share with my younger self in order to get there:

  • Don’t shy away from a challenging project—that’s where you’ll find the most interesting work and thrill of achievement.
  • Do prioritize working with people you like—when you team up with someone that makes work enjoyable, keep them around!
  • Do the unexpected—just because you thought your career would be one thing, don’t automatically say no to the other thing that comes along because that might just be the right thing!
  • Do be honest with yourself about your life goals and build a career around them, not the other way around.
  • Don’t be afraid to reinvent yourself—always keep learning about your craft, about your industry (and others!)…literally nothing that I do now existed when I was in college studying advertising.

Thank you again to my clients, partners, friends and family who support me and believe in me. The feeling is mutual. 

As the next year rolls along, please reach out and say hello. And, I’d love it if you shared the rules you’d tell your younger self in the comments!

Everything I Know about Entrepreneurship I Learned from My Mom

The skills set required of mothers isn’t that different from the one required of entrepreneurs. Yes entrepreneurs have an expertise in a particular field. But you could be the world’s top expert in anything and still that would not be good enough to get a business off the ground, run it day to day and grow it. Running a business requires additional skills that aren’t always front and center, but are critical to success. Continue reading “Everything I Know about Entrepreneurship I Learned from My Mom”

What’s Up in Social Media (April 2020 Edition)

It’s been a few months since we’ve asked, “What’s up in social media?” Now seems like a good time to regroup and look at the current trends in the space including the latest platform functionalities, consumer usage rates, how brands are marketing on social now and content ideas. Much of what is happening in social media is a result of the lifestyle change we’re all going through, but will these changes last or are they a temporary phase? 

Let’s examine the areas closely to find out:

Continue reading “What’s Up in Social Media (April 2020 Edition)”

Content Marketing in the Age of COVID

I am writing this post as we are now about six weeks into a pandemic like we’ve never experienced in our lifetimes. People around the globe have added words and phrases (social distancing) to their vocabulary and changed their behaviors (work from home) in ways they never had imagined at the start of 2020. So what does it all mean for business? For marketing? And specifically content marketing? Continue reading “Content Marketing in the Age of COVID”

5 Takeaways from March’s Virtual Events #expochat [Infographic]

The world changed overnight. We are now and for who knows how long physical separated- socially distanced. Obviously, this has been devastating to the events industry. Many have outright canceled, others postponed and still others are going virtual. Last week, I moderated an #expochat on the topic of virtual events. If you missed it, you can read through the full archive of the discussion. 

Continue reading “5 Takeaways from March’s Virtual Events #expochat [Infographic]”

Sound Like a Human in Your Writing

When we connect with people in our personal or professional lives we almost always build a familiar and comfortable rapport. It would be weird to talk to someone who sounds robotic. But all too often in our marketing and public relations writing that’s exactly what we do! We fill our website, emails, articles with industry jargon, acronyms and formal writing that makes it harder for the reader to get through and connect. 

Continue reading “Sound Like a Human in Your Writing”