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Welcome to glee Content Marketing

Content marketing has become an essential business function for today’s economic gleemarketplace. If you’re looking for someone to build, manage, or support your content marketing and social media strategies, you’ve come to the right place! glee Content Marketing provides clients with strategic support and content creation as well as paid and organic social media management. Learn more about our services or contact us to advance your content marketing efforts.

At glee, you’ll also find resources to help you implement effective content marketing and social media campaigns. Follow our blog to keep up with trends and best practices in content marketing.

Thanks for stopping by! We look forward to exploring your needs.

Everything I Know about Entrepreneurship I Learned from My Mom

The skills set required of mothers isn’t that different from the one required of entrepreneurs. Yes entrepreneurs have an expertise in a particular field. But you could be the world’s top expert in anything and still that would not be good enough to get a business off the ground, run it day to day and grow it. Running a business requires additional skills that aren’t always front and center, but are critical to success. Continue reading “Everything I Know about Entrepreneurship I Learned from My Mom”

What’s Up in Social Media (April 2020 Edition)

It’s been a few months since we’ve asked, “What’s up in social media?” Now seems like a good time to regroup and look at the current trends in the space including the latest platform functionalities, consumer usage rates, how brands are marketing on social now and content ideas. Much of what is happening in social media is a result of the lifestyle change we’re all going through, but will these changes last or are they a temporary phase? 

Let’s examine the areas closely to find out:

Continue reading “What’s Up in Social Media (April 2020 Edition)”

Content Marketing in the Age of COVID

I am writing this post as we are now about six weeks into a pandemic like we’ve never experienced in our lifetimes. People around the globe have added words and phrases (social distancing) to their vocabulary and changed their behaviors (work from home) in ways they never had imagined at the start of 2020. So what does it all mean for business? For marketing? And specifically content marketing? Continue reading “Content Marketing in the Age of COVID”

5 Takeaways from March’s Virtual Events #expochat [Infographic]

The world changed overnight. We are now and for who knows how long physical separated- socially distanced. Obviously, this has been devastating to the events industry. Many have outright canceled, others postponed and still others are going virtual. Last week, I moderated an #expochat on the topic of virtual events. If you missed it, you can read through the full archive of the discussion. 

Continue reading “5 Takeaways from March’s Virtual Events #expochat [Infographic]”

Sound Like a Human in Your Writing

When we connect with people in our personal or professional lives we almost always build a familiar and comfortable rapport. It would be weird to talk to someone who sounds robotic. But all too often in our marketing and public relations writing that’s exactly what we do! We fill our website, emails, articles with industry jargon, acronyms and formal writing that makes it harder for the reader to get through and connect. 

Continue reading “Sound Like a Human in Your Writing”

5 Takeaways from January’s All About Event Marketing #expochat [Infographic]

Last week I moderated #expochat on Twitter and engaged with industry leaders on the topic of event marketing in 2020. When I started in event marketing with an association about two decades ago, we printed and mailed 35,000+ (yes!) multi-page brochures about “Annual Conference” to the membership. I think that approach would now be called “blanketing”. We put it out there to all to see what would stick. And I promise we weren’t crazy. If you’ve been in the industry a decade or less, I swear that was the industry norm.

Thankfully, things have changed steadily in the 20 years since this century began. Event marketing today is less about “butts in seats” or “exhibit hall aisles filled with bodies that may or may not be interested in the exhibits”. Rather than just getting people in the door and calling it a day, marketers today are reaching and then connecting with the right audience and demonstrating an event’s value to them and leaving an impression. Continue reading “5 Takeaways from January’s All About Event Marketing #expochat [Infographic]”