Bring Your Event Marketing into 2018

While there’s a lot of room for creativity, most events follow a specific, basic model. A slate of educational programming, a trade show floor featuring everything new in the industry and opportunities to network. Mix in a slew of pre-event marketing emails to tell people about it and you have the standard trade show framework. Fortunately, events are increasingly using technology to break out of the mold and create a unique experience for their attendees, starting with the marketing.

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BREAKING NEWS: glee to Guest Moderate #expochat on May 2, 2018

I’m honored and excited to announce that I’ll be the guest moderator on Wednesday, May 2nd’s #expochat. I’m delighted to have the opportunity to lead a discussion on the event industry’s premier Twitterchat. Sponsored by TSNN.com and held every Wednesday at 1pm ET, #expochat brings members of the trade show and event industry together for an hour to collaborate on a wide variety of topics.

This week’s topic will focus on influencer marketing. A once limited tactic, influencer marketing has grown enormously with brands using it to expand their reach to new audiences as well as add credibility and authenticity to their content. We’ll be talking about how this trendy marketing tactic can be applied in the trade show event space to increase brand awareness and grow attendance.

Excited to get in on the action? Preview the chat,  “Integrating Influencers Marketing into Event Strategies”, and get tips for participating in a Twitterchat. Plus, prepare for the chat by reading my recent article, “Planners Give Events a Megaphone with Influencer Marketing”, which offers expert insights into influencer marketing in events.

See you on Twitter Wednesday, May 2 at 1pm ET — follow #expochat to join the conversation.

How to Purge Excess Content from Your Website

The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation.

While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or bi-annual website content audit to examine what’s on your site and identify what needs to go.

View this infographic for the right questions to ask yourself when determining which content to purge:

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Why Writing and Travel Go Hand in Hand

Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.

Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why:

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A Word about Data and Data Privacy

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy”

Are Facebook Groups the Next Marketing Frontier?

In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!

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Are You Using Content Curation to Elevate Your Content Marketing Strategy?

 

Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.

When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.

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