Today’s customers have high demands—they want a great product, a personalized customer experience and they want the brands they do business with to be “authentic”. So, just what makes a brand authentic? Continue reading “Be The Real Deal: Conveying Brand Authenticity in Content Marketing”
Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.
Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)”
E-newsletters are highly-used and highly-useful tool in the content marketing toolbox. And with good reason, e-newsletters can be great vehicles for delivering brand messages, connecting and engaging with target audiences and sharing the brand story. The success of e-newsletter effort comes down to a few simple dos and don’ts. Whether you have an established e-newsletter or are weighing the value of starting one, read these rules and examples of strong e-newsletters in order to produce an effective content marketing tool. Continue reading “The Do’s and Don’ts of E-newsletters”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.
While there’s a lot of room for creativity, most events follow a specific, basic model. A slate of educational programming, a trade show floor featuring everything new in the industry and opportunities to network. Mix in a slew of pre-event marketing emails to tell people about it and you have the standard trade show framework. Fortunately, events are increasingly using technology to break out of the mold and create a unique experience for their attendees, starting with the marketing.
I’m honored and excited to announce that I’ll be the guest moderator on Wednesday, May 2nd’s #expochat. I’m delighted to have the opportunity to lead a discussion on the event industry’s premier Twitterchat. Sponsored by TSNN.com and held every Wednesday at 1pm ET, #expochat brings members of the trade show and event industry together for an hour to collaborate on a wide variety of topics.
This week’s topic will focus on influencer marketing. A once limited tactic, influencer marketing has grown enormously with brands using it to expand their reach to new audiences as well as add credibility and authenticity to their content. We’ll be talking about how this trendy marketing tactic can be applied in the trade show event space to increase brand awareness and grow attendance.
Excited to get in on the action? Preview the chat, “Integrating Influencers Marketing into Event Strategies”, and get tips for participating in a Twitterchat. Plus, prepare for the chat by reading my recent article, “Planners Give Events a Megaphone with Influencer Marketing”, which offers expert insights into influencer marketing in events.
See you on Twitter Wednesday, May 2 at 1pm ET — follow #expochat to join the conversation.
The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation.
While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or bi-annual website content audit to examine what’s on your site and identify what needs to go.
View this infographic for the right questions to ask yourself when determining which content to purge:
Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.
Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why: