Elizabeth (Liz) Johnson, founder and principal of glee Content Marketing, has been invited to join the team of regular moderators that facilitate the event industry’s well known weekly Twitterchat, #expochat.
Every now and then I like to veer away from the marketing-focused blog posts and write about some good reads that can help a business as a whole. Recently, I’ve read several books about powerful women who have shaped the world or are actively working on making change for women in business and life. For me, as a female entrepreneur/business owner, these books have been both inspiring and motivating. I hope they’ll do the same for you. Continue reading “glee’s 2019 Summer Reading List: Women in Business”
Congratulations! You’ve created a written content marketing strategy! Your chances of success just improved significantly. What’s next? Well, there are a few more documents you need to support your strategy in order to keep your campaign on track and targeted to the right people.
The changes in social media continue at lighting speed which means it’s time for another look at what’s happening on some of the biggest social platforms and how those changes are affecting marketers in positive and negative ways. Here’s what’s been happening in 2019 so far…
We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.
With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others.
Here are seven types of content that grab people’s attention:
Last summer, I wrote my first post on this topic, 5 Ways You’re Sabotaging Your Content Marketing, and now I’m back with three more things you could be doing unconsciously that could derail your content marketing strategy.
Last week, a business colleague told me about a new social media management tool I have to try. It was casual conversation, but for brands, there’s power in that recommendation. Humans crowdsource by habit. We regularly seek others’ opinions, advice and ideas when making purchases both in our personal and professional lives. Many, many decades ago, when marketers recognized the power of word of mouth and figured out how to create that one-on-one feeling within mass marketing, the testimonial was born. Continue reading “The Evolution of Testimonials in Marketing and Their Power Today”
We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018”