A Word about Data and Data Privacy

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy”

Are Facebook Groups the Next Marketing Frontier?

In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!

Continue reading “Are Facebook Groups the Next Marketing Frontier?”

Are You Using Content Curation to Elevate Your Content Marketing Strategy?

 

Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.

When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.

Continue reading “Are You Using Content Curation to Elevate Your Content Marketing Strategy?”

Events: Are Your Marketing Visuals Telling a Good Story?

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

Continue reading “Events: Are Your Marketing Visuals Telling a Good Story?”

Is Writing Long-Form Blogs Good Strategy?

For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well, people are pressed for time, have short (8 second) attention spans and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are long—thousands of words long—and provide a lot of detailed information on a specific topic. Why the change? Continue reading “Is Writing Long-Form Blogs Good Strategy?”

glee’s 2017 Year-End Reading List

Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”

Content Marketing-What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.

But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”