In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!
Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.
When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.
Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?
For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.
For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well, people are pressed for time, have short (8 second) attention spans and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are long—thousands of words long—and provide a lot of detailed information on a specific topic. Why the change? Continue reading “Is Writing Long-Form Blogs Good Strategy?”
Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”
Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.
But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”
Tis’ the season to look ahead and from the recent onslaught of trends articles it seems like big changes are ahead for content marketing.
Spoiler Alert: Video is HUGE; original content is now king, dark social, augmented reality and AI (artificial intelligence) come into play in the industry and influencer marketing will get more attention. Continue reading “2018 Outlook: Big Changes Predicted in Content Marketing & Social Media”
We don’t often stop to explain how we think. We just take it for granted because it’s how we’ve always seen the world. For this post, however, I thought I’d attempt to take marketers on a journey into the mind of a content strategist (myself) to give you an inside look at “how the sausage is made”. Continue reading “Inside the Mind of a Content Strategist”