Events: Are Your Marketing Visuals Telling a Good Story?

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

Continue reading “Events: Are Your Marketing Visuals Telling a Good Story?”

Is Writing Long-Form Blogs Good Strategy?

For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well, people are pressed for time, have short (8 second) attention spans and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are long—thousands of words long—and provide a lot of detailed information on a specific topic. Why the change? Continue reading “Is Writing Long-Form Blogs Good Strategy?”

glee’s 2017 Year-End Reading List

Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”

Content Marketing-What’s the Point?

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.

But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”

2018 Outlook: Big Changes Predicted in Content Marketing & Social Media

Tis’ the season to look ahead and from the recent onslaught of trends articles it seems like big changes are ahead for content marketing.

Spoiler Alert: Video is HUGE; original content is now king, dark social, augmented reality and AI (artificial intelligence) come into play in the industry and influencer marketing will get more attention. Continue reading “2018 Outlook: Big Changes Predicted in Content Marketing & Social Media”

3 Myths about Facebook Advertising

After conducting dozens of paid advertising campaigns on Facebook for clients in a range of industries, I can attest that they can offer a range of benefits for marketers, including detailed targeting, near real-time tracking and ad monitoring, the ability to make changes to targeting or ad creative at any point and affordable pricing. Still, some marketers are leery to test the platform for their audiences.

I’ve compiled the top three concerns I hear when discussing Facebook advertising and offer explanations to quell those concerns so that more marketers can feel confident testing the platform’s paid advertising opportunities.     Continue reading “3 Myths about Facebook Advertising”

Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience

When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience”