Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.
Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why:
- Broader Life Experience —A wide array of assignments come across marketing copywriters’ desks. They must be able to write with authority on any number of topics or industries. Spending time away from home exploring new places or experiencing different cultures or trying new recreational activities gives a writer something to draw on.
- A Greater Understanding of People—Copywriters have to be convincing without ever seeing the person face to face. They have to imagine in their heads the pain points a person feels, what background they come a particular marketing piece with and what argument will increase their preference for a certain brand or product and then ultimately turn that preference into action. It’s much easier to put yourself in someone else’s shoes as you meet and interact with more people that are different from yourself and the neighbors with whom you regularly connect.
- A Clear Head—Marketing writing is hard work. The best headlines are just eight words which means each one has to be the perfect choice. Selecting just the write words to capture the audience’s attention and make your case can be tedious. Taking time away from the computer screen to think and focus on other things gives the brain time to recuperate. Returning to work with a rested and refreshed mind usually allows the copy to flow more clearly and easily.
- Increased Creativity—Scientists have studied the connection between travel and/or living in another country and found correlation between it and increased creativity. A 2015 article in The Atlantic asserts this connection: “Foreign experiences increase both cognitive flexibility and depth and integrativeness of thought, the ability to make deep connections between disparate forms,” says Adam Galinsky, a professor at Columbia Business School and the author of numerous studies on the connection between creativity and international travel. Cognitive flexibility is the mind’s ability to jump between different ideas, a key component of creativity.
Next time you’re searching for a copywriter, maybe ask if they like to travel. You know you’ll get a sound product if they say yes!
Contact us to learn more about glee’s copywriting support to learn how we help with your next project.