When we connect with people in our personal or professional lives we almost always build a familiar and comfortable rapport. It would be weird to talk to someone who sounds robotic. But all too often in our marketing and public relations writing that’s exactly what we do! We fill our website, emails, articles with industry jargon, acronyms and formal writing that makes it harder for the reader to get through and connect.
We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.
Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.
Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why:
It’s instinct to want to tell everyone about every detail of your product or service; outline all the benefits and really make the case. After all, they are all important points (and they truly are). But guess what? Email, or websites even, are not places to do that.
Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?
For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.
We don’t often stop to explain how we think. We just take it for granted because it’s how we’ve always seen the world. For this post, however, I thought I’d attempt to take marketers on a journey into the mind of a content strategist (myself) to give you an inside look at “how the sausage is made”. Continue reading “Inside the Mind of a Content Strategist”
Today’s buyers are savvy. They don’t settle. Companies must earn their business and they’re not shy about going elsewhere or voicing their unhappiness. Technology has served as a catalyst for this attitude by making it easier than ever for buyers to find alternatives or use social media to express their views.
The number one way companies succeed in this marketplace is by earning their customers’ trust. And how does a faceless business earn trust of individuals with thousands of different needs and perspectives? Yes, content marketing. Continue reading “Why Content Marketing is Thriving”