The Lessons Every Female Entrepreneur Needs to Know

Today marks two years since I opened the figurative doors to glee Content Marketing. In that time, not only have I continued to sharpen my digital marketing skills by staying up on top trends, but I’ve learned to handle many new challenges that come with running a business. 

Right now, the U.S. has 12.3 million women-owned businesses, generating $1.8 trillion a year. To celebrate glee’s birthday, I’m taking a moment to focus on the power of female entrepreneurship. I asked a few successful female entrepreneurs that I know to help me with this post by sharing their thoughts on starting a business and keeping it going. By sharing what they’ve learned and what they want other women to know, they offer inspirational lessons you can’t find in any business textbook:  

Lesson 1: There are no limits

There are no right or wrong industries for women. There is no right or wrong time to start out on your own. And there is no limit to what you can accomplish or the impact you can have on others. Megan Carpenter is CEO of FIComm Partners, an integrated communications agency with a specialized focus on financial services. She says,

“Being a female entrepreneur is one of my greatest privileges. I have the ability to act on my desires for a more inclusive and equal work environment for women. I have the ability to create a vision that aligns my personal and professional aspirations. I have the ability to build a team that believes in our mission and lives our core values. I have the ability to drive change in an industry (financial services) that so desperately needs it. With these privileges comes an immense amount of responsibility and those responsibilities can weigh heavily on me at times – but it is so worth it!”

Lesson 2: Don’t ignore that little voice in your head

No one is rewarded by waiting. Renu Blankinship launched her company, Makermint. which offers pop-up craft workshops for kids and adults, in 2018. In a short time, she’s made New York City a lot craftier. She encourages other women to go for it and don’t hold back: 

“When you have an idea in your head – a small seed – that is motivating you to embark on an entrepreneurial venture, push through the fear and the what-if situations and put yourself and the idea out there. Take things one step at a time: send an email out announcing your business, hold your first event. Get that idea out there, and then build, build, build on it and watch in awe as it becomes a deeply rewarding reality.”

Lesson 3: Feed off of the strength of your network

Start with those around you and build. Ask your network for help with the areas you can’t do alone. Ask your network for recommendations. Ask your network for the sale. Stephanie Heishman founded Freya, LLC to help organizations plan and execute events. She believes using the strength of your connections will help every entrepreneur keep all the balls in the air and driving toward their goals:

“Having started my business 5 years ago, I think one of the key elements to staying in balance with all of the moving pieces that come with being a business owner (clients, accounting, business development, etc) is to stay connected to my network. Getting new ideas, thoughts and different perspectives is so important, and helps keep my work fresh and relevant.” 

As I look back on the past two years working for myself, I’m proud of my accomplishments and grateful for my relationships with my clients and colleagues. I truly believe the time for women to crash through the glass ceiling is now. We women can and should help each other achieve greatness. If you’re ready to create the world’s next great company, I hope you’ll take some inspiration from these women and do it. It won’t be stress-free, but it will be great. Let me know how I can support you and your ideas! 

Photo by sydney Rae on Unsplash

What’s Up in Social Media (August 2019 Edition)

What’s up in social media? In a word, Instagram. This periodic look at the trends in social media is a special edition of sorts, as it will focus on some of the latest news coming from Instagram and what it means for marketers. Instagram stories adoption is increasing (and video is the medium of choice here), the algorithm is changing, hashtags are still important, but there are two big stories making headlines this summer: branding and likes.  Continue reading “What’s Up in Social Media (August 2019 Edition)”

User Generated Content: Who, What, When, Where and Why

Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising. 

User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.

Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why”

The Essential Guide to Business Blogging

Blogs are great things. They give businesses the opportunity to add fresh content to their websites and share their expertise while building thought leadership. But the downside of blogs as anyone who’s ever had to manage one knows all too well, is they can be hard to maintain consistently week in and week out. Yet, a blog’s success relies on doing exactly that. 

Unfortunately, many things get in the way of creating a powerful, successful blog including writer’s block, lack of time and lack of buy-in from colleagues. These challenges all limit productivity and value of the blog suffers.

The good news is that you don’t have to flounder. Here’s your guide through the best ways to overcome these challenges. By doing these things you’ll keep your blog current and full of relevant content that is valuable to your readers which in turn drive more traffic to your site, converts leads and positively impacts your bottom line!

So let’s go get it!

Continue reading “The Essential Guide to Business Blogging”

5 Digital Marketing Strategies To Stop Using Right Now

Remember film strips? (If you don’t, you’re probably under 21 and can learn more about them here.) But if you were a kid in the 60s-90s, that film strip projector rolling out was exciting. And they did the job well until something better—first VCRs, then DVDs and computers—came along and made them obsolete. Similarly, digital marketing has changed over the past few years and today some strategies that were popular maybe just five years ago aren’t generating results (and in fact, may be doing the exact opposite) now. Continue reading “5 Digital Marketing Strategies To Stop Using Right Now”

5 Takeaways from June’s Matchmaking #expochat [Infographic]

Last week, I moderated an #expochat on the topic of formal matchmaking programs at events. If you missed it, you can read through the archive of the discussion. One of the top reasons attendees come to events and exhibitors make the investment to showcase their products at events is to increase connections with the right people. Instead of allowing all of the networking and connections to happen organically, by chance or through hours of tedious work by attendees, show organizers can develop more engaging experiences for their participants by implementing formal matchmaking programs using technology to automate and refine the process. Continue reading “5 Takeaways from June’s Matchmaking #expochat [Infographic]”

glee’s 2019 Summer Reading List: Women in Business

Every now and then I like to veer away from the marketing-focused blog posts and write about some good reads that can help a business as a whole. Recently, I’ve read several books about powerful women who have shaped the world or are actively working on making change for women in business and life. For me, as a female entrepreneur/business owner, these books have been both inspiring and motivating. I hope they’ll do the same for you. Continue reading “glee’s 2019 Summer Reading List: Women in Business”