Author: gleecontent

glee Celebrates 4 Years in Business

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Today marks the completion of another year in business for glee. It’s been a busy 12 months and I’m excited to be working with so many creative thinkers and industry innovators. As companies continue to seek the best ways to connect with their audiences and position themselves for growth, it’s clear well-crafted content is an essential tool. I’m thrilled my clients have trusted me to develop messages that gain attention and provide value to their clients and prospective clients. 

Next week, I have the pleasure of speaking to a group of students at my alma mater, Penn State, about careers in marketing. As I reflect on my own almost 20-year career in the industry, the message I want to share with them most is that there are so many opportunities in this field to do what makes you happy. After all, “if you love what you do, you’ll never work a day in your life.” Easier said than done for sure, but it is possible. So on this fourth anniversary of glee, here are a five rules I’d share with my younger self in order to get there:

  • Don’t shy away from a challenging project—that’s where you’ll find the most interesting work and thrill of achievement.
  • Do prioritize working with people you like—when you team up with someone that makes work enjoyable, keep them around!
  • Do the unexpected—just because you thought your career would be one thing, don’t automatically say no to the other thing that comes along because that might just be the right thing!
  • Do be honest with yourself about your life goals and build a career around them, not the other way around.
  • Don’t be afraid to reinvent yourself—always keep learning about your craft, about your industry (and others!)…literally nothing that I do now existed when I was in college studying advertising.

Thank you again to my clients, partners, friends and family who support me and believe in me. The feeling is mutual. 

As the next year rolls along, please reach out and say hello. And, I’d love it if you shared the rules you’d tell your younger self in the comments!

Everything I Know about Entrepreneurship I Learned from My Mom

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The skills set required of mothers isn’t that different from the one required of entrepreneurs. Yes entrepreneurs have an expertise in a particular field. But you could be the world’s top expert in anything and still that would not be good enough to get a business off the ground, run it day to day and grow it. Running a business requires additional skills that aren’t always front and center, but are critical to success. Continue reading “Everything I Know about Entrepreneurship I Learned from My Mom” →

Sound Like a Human in Your Writing

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When we connect with people in our personal or professional lives we almost always build a familiar and comfortable rapport. It would be weird to talk to someone who sounds robotic. But all too often in our marketing and public relations writing that’s exactly what we do! We fill our website, emails, articles with industry jargon, acronyms and formal writing that makes it harder for the reader to get through and connect. 

Continue reading “Sound Like a Human in Your Writing” →

User Generated Content: Who, What, When, Where and Why

On By gleecontentIn Content, StrategyLeave a comment

Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising. 

User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.) 

Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why” →

The Essential Guide to Business Blogging

On By gleecontentIn Content, StrategyLeave a comment

Blogs are great things. They give businesses the opportunity to add fresh content to their websites and share their expertise while building thought leadership. But the downside of blogs as anyone who’s ever had to manage one knows all too well, is they can be hard to maintain consistently week in and week out. Yet, a blog’s success relies on doing exactly that. 

Unfortunately, many things get in the way of creating a powerful, successful blog including writer’s block, lack of time and lack of buy-in from colleagues. These challenges all limit productivity and value of the blog suffers.

The good news is that you don’t have to flounder. Here’s your guide through the best ways to overcome these challenges. By doing these things you’ll keep your blog current and full of relevant content that is valuable to your readers which in turn drive more traffic to your site, converts leads and positively impacts your bottom line!

So let’s go get it!

Continue reading “The Essential Guide to Business Blogging” →