What does the world really think of the marketing messages they are confronted with all day every day? The results of two recent surveys give us valuable insight into the psyche of our audiences and can help us create new strategies or refocus our current ones. Here are a few highlights along with my thoughts on the recent survey reports you’ll want to dig into as you prepare for 2019: Continue reading “2 Surveys That Help Marketers Think Strategically”
On this day one year ago, I announced that I was starting glee Content Marketing. My goal was to combine my skills in marketing strategy, copywriting and social media marketing with my passion for executing new marketing tools and trends in ways that make sense for my clients. Making this kind of change after spending 11 years at the same job came with a little anxiety. Like with any new venture, I was confident in my product, but slightly nervous about how it would all go.
I never could have imagined just how great the year would turn out. I’ve had the wonderful opportunity to meet new people, grow my relationships and work on dozens of interesting projects. I’m proud of the effort I’ve put into running and growing a business. I’m happy that I can be a role model of hard work and success for my children (they may be young, but they now know what conference calls, invoices and clients are!)
I appreciate very deeply the trust my clients have put in me and my abilities. Collaborating with you and delivering the best work has been a true pleasure. I’m also grateful for the support of my friends and family who have sent me leads and given me advice on running a business or just asked me how it was going.
I’m looking forward to another year of new challenges and the chance to apply my skills in new ways, learn about new marketing trends and deepen my working relationships with clients. I hope to have you with me as the journey continues!
I’m happy to announce that I will moderate an upcoming TSNN Webinar, “Creating Memorable Event Experiences: Game On!” On Thursday, November 8, 2018 at 1 pm ET, event organizers are invited to participate in the free webinar which will feature a discussion between a panel of event organizers on creating memorable experiences for event attendees.
Panel members include Krista LeZotte, Senior Director of Conferences at ASAE, Katie Stern, General Manager at Game Developers Conference at UBM Tech and John Washko, Vice President of Exhibitions and Conventions at Mohegan Sun. Working within a variety of industries, these experts have already designed unique event experiences for their audiences and will share that process and its results with webinar participants.
This topic comes at an important juncture for event planners. Rethinking the traditional education/exhibition/networking format is critical in order to remain competitive and there have never been more tools with with to do it.
The discussion is designed to help planners embark on their own experience design journeys by identifying all of the areas of their events that could be enhanced, demonstrating how they can use technology and how they can partner with their venue to create unique experiences.
Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.
Today’s customers have high demands—they want a great product, a personalized customer experience and they want the brands they do business with to be “authentic”. So, just what makes a brand authentic? Continue reading “Be The Real Deal: Conveying Brand Authenticity in Content Marketing”
Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.
Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)”
E-newsletters are highly-used and highly-useful tool in the content marketing toolbox. And with good reason, e-newsletters can be great vehicles for delivering brand messages, connecting and engaging with target audiences and sharing the brand story. The success of e-newsletter effort comes down to a few simple dos and don’ts. Whether you have an established e-newsletter or are weighing the value of starting one, read these rules and examples of strong e-newsletters in order to produce an effective content marketing tool. Continue reading “The Do’s and Don’ts of E-newsletters”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.