We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.
The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation.
While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or bi-annual website content audit to examine what’s on your site and identify what needs to go.
View this infographic for the right questions to ask yourself when determining which content to purge:
Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.
When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.
Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?
For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.
Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.
But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”
We don’t often stop to explain how we think. We just take it for granted because it’s how we’ve always seen the world. For this post, however, I thought I’d attempt to take marketers on a journey into the mind of a content strategist (myself) to give you an inside look at “how the sausage is made”. Continue reading “Inside the Mind of a Content Strategist”
You’ve found and maybe already hired the right content marketing agency or consultant. They’re curious, experienced, knowledgeable of the industry and you’re ready to go. What’s next? Get ready to get personal (about your business anyway)! A content marketing partner, whether hired to implement a comprehensive content strategy or work on a one-off project needs to be brought into the big picture in order to achieve maximum results with their work. The more intimate of a picture you can give them of your business’s inner workings, the better output you’ll receive in the end.
A content marketer doing their due diligence should ask the following five questions at a minimum before diving into any strategies or projects: Continue reading “5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)”