We don’t often stop to explain how we think. We just take it for granted because it’s how we’ve always seen the world. For this post, however, I thought I’d attempt to take marketers on a journey into the mind of a content strategist (myself) to give you an inside look at “how the sausage is made”. Continue reading “Inside the Mind of a Content Strategist”
You’ve found and maybe already hired the right content marketing agency or consultant. They’re curious, experienced, knowledgeable of the industry and you’re ready to go. What’s next? Get ready to get personal (about your business anyway)! A content marketing partner, whether hired to implement a comprehensive content strategy or work on a one-off project needs to be brought into the big picture in order to achieve maximum results with their work. The more intimate of a picture you can give them of your business’s inner workings, the better output you’ll receive in the end.
A content marketer doing their due diligence should ask the following five questions at a minimum before diving into any strategies or projects: Continue reading “5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)”
Today’s buyers are savvy. They don’t settle. Companies must earn their business and they’re not shy about going elsewhere or voicing their unhappiness. Technology has served as a catalyst for this attitude by making it easier than ever for buyers to find alternatives or use social media to express their views.
The number one way companies succeed in this marketplace is by earning their customers’ trust. And how does a faceless business earn trust of individuals with thousands of different needs and perspectives? Yes, content marketing. Continue reading “Why Content Marketing is Thriving”