We’ve swiftly moved from the summer of Taylor Swift and the Swifties into the fall of Taylor Swift. The Era’s Tour and now the movie have raked in billions for the artist. It may feel like Swift is a unique superstar who’s success would be hard to replicate. In reality; however, over the past several years she’s been employing the same fundamental marketing practices that every content marketer should be using to build their brand. She’s doing it exceptionally well and it’s paying off. Here are six lesson’s Taylor Swift’s success offers content marketers:

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