Tag: business

The Power of Eight: Marketing’s New Beginnings

On By gleecontentIn glee NewsLeave a comment

Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

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Everything I Know about Entrepreneurship I Learned from My Mom

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The skills set required of mothers isn’t that different from the one required of entrepreneurs. Yes entrepreneurs have an expertise in a particular field. But you could be the world’s top expert in anything and still that would not be good enough to get a business off the ground, run it day to day and grow it. Running a business requires additional skills that aren’t always front and center, but are critical to success. Continue reading “Everything I Know about Entrepreneurship I Learned from My Mom” →

The Essential Guide to Business Blogging

On By gleecontentIn Content, StrategyLeave a comment

Blogs are great things. They give businesses the opportunity to add fresh content to their websites and share their expertise while building thought leadership. But the downside of blogs as anyone who’s ever had to manage one knows all too well, is they can be hard to maintain consistently week in and week out. Yet, a blog’s success relies on doing exactly that. 

Unfortunately, many things get in the way of creating a powerful, successful blog including writer’s block, lack of time and lack of buy-in from colleagues. These challenges all limit productivity and value of the blog suffers.

The good news is that you don’t have to flounder. Here’s your guide through the best ways to overcome these challenges. By doing these things you’ll keep your blog current and full of relevant content that is valuable to your readers which in turn drive more traffic to your site, converts leads and positively impacts your bottom line!

So let’s go get it!

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