Tag: digital marketing

The Power of Eight: Marketing’s New Beginnings

On By gleecontentIn glee NewsLeave a comment

Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

Continue reading “The Power of Eight: Marketing’s New Beginnings” →

5 Essential Elements of Your 2025 Marketing Strategy 

On By gleecontentIn StrategyLeave a comment

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

Continue reading “5 Essential Elements of Your 2025 Marketing Strategy “ →

5 Digital Marketing Strategies To Stop Using Right Now

On By gleecontentIn Strategy1 Comment

Remember film strips? (If you don’t, you’re probably under 21 and can learn more about them here.) But if you were a kid in the 60s-90s, that film strip projector rolling out was exciting. And they did the job well until something better—first VCRs, then DVDs and computers—came along and made them obsolete. Similarly, digital marketing has changed over the past few years and today some strategies that were popular maybe just five years ago aren’t generating results (and in fact, may be doing the exact opposite) now. Continue reading “5 Digital Marketing Strategies To Stop Using Right Now” →

A Word about Data and Data Privacy

On By gleecontentIn Social MediaLeave a comment

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy” →