glee’s Top Posts of 2019

Once again, it’s been a busy year in marketing. We covered a lot of ground on the blog to help marketers make sense of it all. Here’s a look back at the five most popular posts among glee’s readers.

  1. What’s Up in Social Media (March 2019). The social media landscape is changing faster that we can take it in. That’s why we post periodic trend updates marketers need to know about to keep up. After you read what went down in March, see what we added in August.
  2. The Lessons Every Female Entrepreneur Needs to Know. Friends of glee shared their insights on building a business as a woman as part of glee’s 2nd anniversary celebration.
  3. 5 Digital Marketing Strategies to Stop Using Right Now. Sometimes best practices do go out of style. Check the list to see what if you’re doing something you shouldn’t.
  4. The Evolution of Testimonials in Marketing and Their Power Today. Word of mouth still means a lot even if its appearing on a computer. Understand testimonials’ history as a marketing tool and how you can use them to create a winning strategy.
  5. If You Write It, Will They Come? 7 Content Formats that Get Noticed. Stand out from the crowd with a fresh take on your content.

Thank you for reading our blog and we’re excited to connect with you in 2020! If you have a content marketing or social media topic you’d like us to cover, email us! And, if you haven’t already, we’d love to connect with you on social media so that we can carry on the conversation. You can find us on Facebook, Twitter or Instagram under gleecontent! Happy Holidays!

5 Digital Marketing Strategies To Stop Using Right Now

Remember film strips? (If you don’t, you’re probably under 21 and can learn more about them here.) But if you were a kid in the 60s-90s, that film strip projector rolling out was exciting. And they did the job well until something better—first VCRs, then DVDs and computers—came along and made them obsolete. Similarly, digital marketing has changed over the past few years and today some strategies that were popular maybe just five years ago aren’t generating results (and in fact, may be doing the exact opposite) now. Continue reading “5 Digital Marketing Strategies To Stop Using Right Now”

2019 Outlook: Content Marketing Goes Long

The pace of change in the marketing industry did not slow down in 2018. Last year we posted a blog that curated experts’ prediction for 2018 and many of them held true. Influencer marketing exploded. AI continued to insert itself into the industry through chatbots and more. Video marketing hit a new high. So looking into the crystal ball…where will the industry go in 2019? Will influencer marketing continue to climb? Will marketers put more efforts into content? Digital strategies? Social? And will social as we know it change? Continue reading “2019 Outlook: Content Marketing Goes Long”

A Word about Data and Data Privacy

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy”

glee’s 2017 Year-End Reading List

Prepping for 2018 yet? Of course you are. And we are too! We’ve been reading up on the trends expected to impact content marketing, social media and digital marketing next year along with analyses of what worked in 2017. I know December might be a busy time for trying to catch up on industry reading, but I’ll just leave this list of our top article picks right here for when you have time. Continue reading “glee’s 2017 Year-End Reading List”