The Power of Eight: Marketing’s New Beginnings

Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

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Reflections on 7 Years of glee!

On October 16, 2017 I took a risk and went into business for myself. Good bye salary, good bye established client list, good bye guarantees. But I did have a vision of what I wanted to do in the next chapter of my career and the willingness to hustle. So each year on this date, I like to pause and reflect on where I’m at in this journey.

Over these 7 years I’ve stayed true to the core of what I set out to do — provide expert support to my clients in my top three passion areas: content strategy, content creation and social media support. I do much less project by project work than I did back then (I’m still happy to do it when it works out, but most of my clients now request long term support). I continue to evolve and grow in the types of content I create. Much more video these days! And I have some clients I’ve had the pleasure of working with from the beginning and the thrill welcoming new ones and getting to know them as people and share in their success of reaching their audiences with relatable messages.

Most of all I continue to feel very happy I took the chance to make my career anything I wanted it to be. If you’re interested in learning more about glee, send me an email at gleecontent@gmail.com. Here’s to lucky 7!

Photo Credit: Martine Audet

5 Essential Elements of Your 2025 Marketing Strategy 

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

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