Congratulations! You’ve created a written content marketing strategy! Your chances of success just improved significantly. What’s next? Well, there are a few more documents you need to support your strategy in order to keep your campaign on track and targeted to the right people.
We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.
With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others.
Here are seven types of content that grab people’s attention:
We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018”
When you’re trying to sell more product, memberships, event tickets, or something else, it’s tempting to jump right into tactics. But, throwing money into an unproven strategy isn’t ideal. That’s why, whenever you start a new campaign either annually or to launch a new product or effort, it’s critical to go through a process that builds a strategy based on data.
This is the 7-step method I use to build strategies. It can be time and labor-intensive, but each step provides an important piece of the puzzle. Continue reading “The 7-Step Plan for Creating a Content Marketing Strategy”