Author: gleecontent

The Power of Eight: Marketing’s New Beginnings

On By gleecontentIn glee NewsLeave a comment

Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

Continue reading “The Power of Eight: Marketing’s New Beginnings” →

Reflections on 7 Years of glee!

On By gleecontentIn glee News2 Comments

On October 16, 2017 I took a risk and went into business for myself. Good bye salary, good bye established client list, good bye guarantees. But I did have a vision of what I wanted to do in the next chapter of my career and the willingness to hustle. So each year on this date, I like to pause and reflect on where I’m at in this journey.

Over these 7 years I’ve stayed true to the core of what I set out to do — provide expert support to my clients in my top three passion areas: content strategy, content creation and social media support. I do much less project by project work than I did back then (I’m still happy to do it when it works out, but most of my clients now request long term support). I continue to evolve and grow in the types of content I create. Much more video these days! And I have some clients I’ve had the pleasure of working with from the beginning and the thrill welcoming new ones and getting to know them as people and share in their success of reaching their audiences with relatable messages.

Most of all I continue to feel very happy I took the chance to make my career anything I wanted it to be. If you’re interested in learning more about glee, send me an email at gleecontent@gmail.com. Here’s to lucky 7!

Photo Credit: Martine Audet

5 Essential Elements of Your 2025 Marketing Strategy 

On By gleecontentIn StrategyLeave a comment

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

Continue reading “5 Essential Elements of Your 2025 Marketing Strategy “ →

Taylor Swift’s 6 Lessons for Content Marketers

On By gleecontentIn Content, StrategyLeave a comment

We’ve swiftly moved from the summer of Taylor Swift and the Swifties into the fall of Taylor Swift. The Era’s Tour and now the movie have raked in billions for the artist. It may feel like Swift is a unique superstar who’s success would be hard to replicate. In reality; however, over the past several years she’s been employing the same fundamental marketing practices that every content marketer should be using to build their brand. She’s doing it exceptionally well and it’s paying off. Here are six lesson’s Taylor Swift’s success offers content marketers:

Continue reading “Taylor Swift’s 6 Lessons for Content Marketers” →

My Love Letter to Writing through 15 of My Favorite Quotes

On By gleecontentIn Content, glee News, Social Media, Strategy2 Comments

It’s unbelievable to say, but it’s been six years since I announced I was launching glee Content Marketing. In that time I have written dozens—maybe hundreds—of content pieces on interesting topics, collaborated with really innovative brands and companies and looked for ways to share brand stories in ways that connect with their audiences and leave a positive impression. Above all, I’m proud that I’ve stayed true to what I set out to do; combine my passion for writing with my interest in technology and ability to think strategically. 

When you’re a writer—whether for business or fiction—you think about writing a lot…why you do it, how you do it and what you love about it. So in celebration of glee’s sixth anniversary, I decided to share a collection of 15 of my favorite quotes about writing:

Continue reading “My Love Letter to Writing through 15 of My Favorite Quotes” →

How to Keep Your Content Creation Plan Alive during the Summer Slowdown

On By gleecontentIn Content, StrategyLeave a comment

Does this sound familiar? The year starts off great. Everyone is excited to launch new efforts and share fresh ideas. Content is created and shared. All goes well for five to six months. Then, the summer lull hits. School wraps up. People are on vacation off and on through the next three months. For many business-to-business content creators, the first six months of the year are when the content train runs at high-speed. After that, content marketers struggle to get commitment from subject matter experts to schedule interview meetings or send information at the beginning of the creation process and reviews and approvals take longer at the end of it, bringing the content train to a crawl.

Continue reading “How to Keep Your Content Creation Plan Alive during the Summer Slowdown” →

glee Celebrates 4 Years in Business

On By gleecontentIn glee NewsLeave a comment

Today marks the completion of another year in business for glee. It’s been a busy 12 months and I’m excited to be working with so many creative thinkers and industry innovators. As companies continue to seek the best ways to connect with their audiences and position themselves for growth, it’s clear well-crafted content is an essential tool. I’m thrilled my clients have trusted me to develop messages that gain attention and provide value to their clients and prospective clients. 

Next week, I have the pleasure of speaking to a group of students at my alma mater, Penn State, about careers in marketing. As I reflect on my own almost 20-year career in the industry, the message I want to share with them most is that there are so many opportunities in this field to do what makes you happy. After all, “if you love what you do, you’ll never work a day in your life.” Easier said than done for sure, but it is possible. So on this fourth anniversary of glee, here are a five rules I’d share with my younger self in order to get there:

  • Don’t shy away from a challenging project—that’s where you’ll find the most interesting work and thrill of achievement.
  • Do prioritize working with people you like—when you team up with someone that makes work enjoyable, keep them around!
  • Do the unexpected—just because you thought your career would be one thing, don’t automatically say no to the other thing that comes along because that might just be the right thing!
  • Do be honest with yourself about your life goals and build a career around them, not the other way around.
  • Don’t be afraid to reinvent yourself—always keep learning about your craft, about your industry (and others!)…literally nothing that I do now existed when I was in college studying advertising.

Thank you again to my clients, partners, friends and family who support me and believe in me. The feeling is mutual. 

As the next year rolls along, please reach out and say hello. And, I’d love it if you shared the rules you’d tell your younger self in the comments!