For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well, people are pressed for time, have short (8 second) attention spans and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are long—thousands of words long—and provide a lot of detailed information on a specific topic. Why the change? Continue reading “Is Writing Long-Form Blogs Good Strategy?”
Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.
But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?”
We don’t often stop to explain how we think. We just take it for granted because it’s how we’ve always seen the world. For this post, however, I thought I’d attempt to take marketers on a journey into the mind of a content strategist (myself) to give you an inside look at “how the sausage is made”. Continue reading “Inside the Mind of a Content Strategist”
When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience”
You’ve found and maybe already hired the right content marketing agency or consultant. They’re curious, experienced, knowledgeable of the industry and you’re ready to go. What’s next? Get ready to get personal (about your business anyway)! A content marketing partner, whether hired to implement a comprehensive content strategy or work on a one-off project needs to be brought into the big picture in order to achieve maximum results with their work. The more intimate of a picture you can give them of your business’s inner workings, the better output you’ll receive in the end.
A content marketer doing their due diligence should ask the following five questions at a minimum before diving into any strategies or projects: Continue reading “5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)”
Content marketing has become an essential business function for today’s economic 
marketplace. If you’re looking for someone to build, manage, or support your content marketing and social media strategies, you’ve come to the right place! glee Content Marketing provides clients with strategic support and content creation as well as paid and organic social media management. Learn more about our services or contact us to advance your content marketing efforts.
At glee, you’ll also find resources to help you implement effective content marketing and social media campaigns. Follow our blog to keep up with trends and best practices in content marketing.
Thanks for stopping by! We look forward to exploring your needs.
Today’s buyers are savvy. They don’t settle. Companies must earn their business and they’re not shy about going elsewhere or voicing their unhappiness. Technology has served as a catalyst for this attitude by making it easier than ever for buyers to find alternatives or use social media to express their views.
The number one way companies succeed in this marketplace is by earning their customers’ trust. And how does a faceless business earn trust of individuals with thousands of different needs and perspectives? Yes, content marketing. Continue reading “Why Content Marketing is Thriving”
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