The pace of change in the marketing industry did not slow down in 2018. Last year we posted a blog that curated experts’ prediction for 2018 and many of them held true. Influencer marketing exploded. AI continued to insert itself into the industry through chatbots and more. Video marketing hit a new high. So looking into the crystal ball…where will the industry go in 2019? Will influencer marketing continue to climb? Will marketers put more efforts into content? Digital strategies? Social? And will social as we know it change? Continue reading “2019 Outlook: Content Marketing Goes Long”
What does the world really think of the marketing messages they are confronted with all day every day? The results of two recent surveys give us valuable insight into the psyche of our audiences and can help us create new strategies or refocus our current ones. Here are a few highlights along with my thoughts on the recent survey reports you’ll want to dig into as you prepare for 2019: Continue reading “2 Surveys That Help Marketers Think Strategically”
Today’s customers have high demands—they want a great product, a personalized customer experience and they want the brands they do business with to be “authentic”. So, just what makes a brand authentic? Continue reading “Be The Real Deal: Conveying Brand Authenticity in Content Marketing”
E-newsletters are highly-used and highly-useful tool in the content marketing toolbox. And with good reason, e-newsletters can be great vehicles for delivering brand messages, connecting and engaging with target audiences and sharing the brand story. The success of e-newsletter effort comes down to a few simple dos and don’ts. Whether you have an established e-newsletter or are weighing the value of starting one, read these rules and examples of strong e-newsletters in order to produce an effective content marketing tool. Continue reading “The Do’s and Don’ts of E-newsletters”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.
The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation.
While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or bi-annual website content audit to examine what’s on your site and identify what needs to go.
View this infographic for the right questions to ask yourself when determining which content to purge:
Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.
Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why:
It’s instinct to want to tell everyone about every detail of your product or service; outline all the benefits and really make the case. After all, they are all important points (and they truly are). But guess what? Email, or websites even, are not places to do that.