Category: Social Media

My Love Letter to Writing through 15 of My Favorite Quotes

On By gleecontentIn Content, glee News, Social Media, Strategy2 Comments

It’s unbelievable to say, but it’s been six years since I announced I was launching glee Content Marketing. In that time I have written dozens—maybe hundreds—of content pieces on interesting topics, collaborated with really innovative brands and companies and looked for ways to share brand stories in ways that connect with their audiences and leave a positive impression. Above all, I’m proud that I’ve stayed true to what I set out to do; combine my passion for writing with my interest in technology and ability to think strategically. 

When you’re a writer—whether for business or fiction—you think about writing a lot…why you do it, how you do it and what you love about it. So in celebration of glee’s sixth anniversary, I decided to share a collection of 15 of my favorite quotes about writing:

Continue reading “My Love Letter to Writing through 15 of My Favorite Quotes” →

If You Write It, Will They Come? 7 Content Formats That Get Noticed.

On By gleecontentIn Content, Social Media, Strategy1 Comment

We all want to create content that gets attention for many reasons. For one thing, who wants to spend time writing, editing, revising, proofing, designing for no one to see it? But beyond ego, creating attention-grabbing content is important because it can increase your reach as people share it with their friends and colleagues.

With the constant onslaught of content we’re all exposed to every day, achieving that goal is getting harder and harder, even when you know you’ve created something really good. Experts note that the type of content that “goes viral” is emotional, is easy to digest, has great visuals and is mobile friendly, among other things. I’d add the type of content you create is important. Some formats simply appeal to people more quickly than others. 

Here are seven types of content that grab people’s attention:

Continue reading “If You Write It, Will They Come? 7 Content Formats That Get Noticed.” →

A Word about Data and Data Privacy

On By gleecontentIn Social MediaLeave a comment

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy” →

Are Facebook Groups the Next Marketing Frontier?

On By gleecontentIn Social MediaLeave a comment

In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!

Continue reading “Are Facebook Groups the Next Marketing Frontier?” →

Events: Are Your Marketing Visuals Telling a Good Story?

On By gleecontentIn Content, Social Media, Strategy1 Comment

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

Continue reading “Events: Are Your Marketing Visuals Telling a Good Story?” →

Is Writing Long-Form Blogs Good Strategy?

On By gleecontentIn Content, Social Media2 Comments

For years we’ve accepted blog posts need to be short—grab attention immediately and get the message across quickly, because, well, people are pressed for time, have short (8 second) attention spans and have a lot of other choices (aka clutter) of things to read. BUT, lately, I’ve noticed more and more blog posts that are long—thousands of words long—and provide a lot of detailed information on a specific topic. Why the change? Continue reading “Is Writing Long-Form Blogs Good Strategy?” →

3 Myths about Facebook Advertising

On By gleecontentIn Social MediaLeave a comment

After conducting dozens of paid advertising campaigns on Facebook for clients in a range of industries, I can attest that they can offer a range of benefits for marketers, including detailed targeting, near real-time tracking and ad monitoring, the ability to make changes to targeting or ad creative at any point and affordable pricing. Still, some marketers are leery to test the platform for their audiences.

I’ve compiled the top three concerns I hear when discussing Facebook advertising and offer explanations to quell those concerns so that more marketers can feel confident testing the platform’s paid advertising opportunities.     Continue reading “3 Myths about Facebook Advertising” →

Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience

On By gleecontentIn Content, Social Media, Strategy, Uncategorized1 Comment

When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience” →