If you’re like most marketers, you’re worrying if you’re using AI correctly, wondering if you should change how you’re applying the marketing best practices you’ve always trusted, and what new tactic is worth the investment. I’m answering some of the questions I’ve regularly been asked this year. Hopefully, these answers can set you on the right course for 2027.
Do I need to abandon my SEO practices and change everything for AI search?
You do not need to change everything, but some things. How’s that for some clarity?! But it’s true, marketers and copywriters are now in this uncomfortable place where they need to write for AI and for humans at the same time. And both audience demand different things from the content.
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