Tag: content marketing

Are Facebook Groups the Next Marketing Frontier?

On By gleecontentIn Social MediaLeave a comment

In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!

Continue reading “Are Facebook Groups the Next Marketing Frontier?” →

Are You Using Content Curation to Elevate Your Content Marketing Strategy?

On By gleecontentIn Content, Strategy2 Comments

 

Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.

When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.

Continue reading “Are You Using Content Curation to Elevate Your Content Marketing Strategy?” →

Content Marketing-What’s the Point?

On By gleecontentIn Content, StrategyLeave a comment

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.

But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?” →

Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience

On By gleecontentIn Content, Social Media, Strategy, Uncategorized1 Comment

When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience” →

5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)

On By gleecontentIn Content, StrategyLeave a comment

You’ve found and maybe already hired the right content marketing agency or consultant. They’re curious, experienced, knowledgeable of the industry and you’re ready to go. What’s next? Get ready to get personal (about your business anyway)! A content marketing partner, whether hired to implement a comprehensive content strategy or work on a one-off project needs to be brought into the big picture in order to achieve maximum results with their work. The more intimate of a picture you can give them of your business’s inner workings, the better output you’ll receive in the end.

A content marketer doing their due diligence should ask the following five questions at a minimum before diving into any strategies or projects: Continue reading “5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)” →

Why Content Marketing is Thriving

On By gleecontentIn ContentLeave a comment

Today’s buyers are savvy. They don’t settle. Companies must earn their business and they’re not shy about going elsewhere or voicing their unhappiness. Technology has served as a catalyst for this attitude by making it easier than ever for buyers to find alternatives or use social media to express their views.

The number one way companies succeed in this marketplace is by earning their customers’ trust. And how does a faceless business earn trust of individuals with thousands of different needs and perspectives? Yes, content marketing. Continue reading “Why Content Marketing is Thriving” →