Congratulations! You’ve created a written content marketing strategy! Your chances of success just improved significantly. What’s next? Well, there are a few more documents you need to support your strategy in order to keep your campaign on track and targeted to the right people.
When you’re trying to sell more product, memberships, event tickets, or something else, it’s tempting to jump right into tactics. But, throwing money into an unproven strategy isn’t ideal. That’s why, whenever you start a new campaign either annually or to launch a new product or effort, it’s critical to go through a process that builds a strategy based on data.
This is the 7-step method I use to build strategies. It can be time and labor-intensive, but each step provides an important piece of the puzzle. Continue reading “The 7-Step Plan for Creating a Content Marketing Strategy”