Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:
Continue reading “5 Essential Elements of Your 2025 Marketing Strategy “
While navigating the mess that is 2020, the events industry has had to develop an entirely new delivery model. Without warning, an immediate shift to virtual platforms was required in order to preserve many organizations’ key revenue streams and some, their very existence.
Continue reading “5 Takeaways from October 7 #expochat”
Elizabeth (Liz) Johnson, founder and principal of glee Content Marketing, has been invited to join the team of regular moderators that facilitate the event industry’s well known weekly Twitterchat, #expochat.
Continue reading “BREAKING NEWS: Liz Johnson Joins #expochat’s Official Moderating Team”
Last week, a business colleague told me about a new social media management tool I have to try. It was casual conversation, but for brands, there’s power in that recommendation. Humans crowdsource by habit. We regularly seek others’ opinions, advice and ideas when making purchases both in our personal and professional lives. Many, many decades ago, when marketers recognized the power of word of mouth and figured out how to create that one-on-one feeling within mass marketing, the testimonial was born. Continue reading “The Evolution of Testimonials in Marketing and Their Power Today”
Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.
glee Content Marketing 