The changes in social media continue at lighting speed which means it’s time for another look at what’s happening on some of the biggest social platforms and how those changes are affecting marketers in positive and negative ways. Here’s what’s been happening in 2019 so far…
Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.
Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)”
We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.
But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy”
In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!
After conducting dozens of paid advertising campaigns on Facebook for clients in a range of industries, I can attest that they can offer a range of benefits for marketers, including detailed targeting, near real-time tracking and ad monitoring, the ability to make changes to targeting or ad creative at any point and affordable pricing. Still, some marketers are leery to test the platform for their audiences.
I’ve compiled the top three concerns I hear when discussing Facebook advertising and offer explanations to quell those concerns so that more marketers can feel confident testing the platform’s paid advertising opportunities. Continue reading “3 Myths about Facebook Advertising”