Tag: social media marketing

Reflections on 7 Years of glee!

On By gleecontentIn glee News2 Comments

On October 16, 2017 I took a risk and went into business for myself. Good bye salary, good bye established client list, good bye guarantees. But I did have a vision of what I wanted to do in the next chapter of my career and the willingness to hustle. So each year on this date, I like to pause and reflect on where I’m at in this journey.

Over these 7 years I’ve stayed true to the core of what I set out to do — provide expert support to my clients in my top three passion areas: content strategy, content creation and social media support. I do much less project by project work than I did back then (I’m still happy to do it when it works out, but most of my clients now request long term support). I continue to evolve and grow in the types of content I create. Much more video these days! And I have some clients I’ve had the pleasure of working with from the beginning and the thrill welcoming new ones and getting to know them as people and share in their success of reaching their audiences with relatable messages.

Most of all I continue to feel very happy I took the chance to make my career anything I wanted it to be. If you’re interested in learning more about glee, send me an email at gleecontent@gmail.com. Here’s to lucky 7!

Photo Credit: Martine Audet

5 Essential Elements of Your 2025 Marketing Strategy 

On By gleecontentIn StrategyLeave a comment

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

Continue reading “5 Essential Elements of Your 2025 Marketing Strategy “ →

5 Essential Updates to Your Event Marketing [Infographic]

On By gleecontentIn Strategy2 Comments

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

HOW TOAVOID DENTALDECAY

A Word about Data and Data Privacy

On By gleecontentIn Social MediaLeave a comment

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy” →

Are Facebook Groups the Next Marketing Frontier?

On By gleecontentIn Social MediaLeave a comment

In case you missed it, marketers have been freaking out ever since Facebook announced an algorithm change that will all but eliminate business pages’ organic (free) reach in January. It’s an issue on which I’m torn, on the one hand, I’m a Facebook user and I’d prefer to see more content from people that I know vs another article Real Simple shared on their page. But, on the other hand, as a marketer, I think people follow pages and brands because they might just be interested in their content!

Continue reading “Are Facebook Groups the Next Marketing Frontier?” →

3 Myths about Facebook Advertising

On By gleecontentIn Social MediaLeave a comment

After conducting dozens of paid advertising campaigns on Facebook for clients in a range of industries, I can attest that they can offer a range of benefits for marketers, including detailed targeting, near real-time tracking and ad monitoring, the ability to make changes to targeting or ad creative at any point and affordable pricing. Still, some marketers are leery to test the platform for their audiences.

I’ve compiled the top three concerns I hear when discussing Facebook advertising and offer explanations to quell those concerns so that more marketers can feel confident testing the platform’s paid advertising opportunities.     Continue reading “3 Myths about Facebook Advertising” →

Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience

On By gleecontentIn Content, Social Media, Strategy, Uncategorized1 Comment

When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience” →