Tag: social media marketing

What’s Up in Social Media (April 2020 Edition)

On By gleecontentIn Social MediaLeave a comment

It’s been a few months since we’ve asked, “What’s up in social media?” Now seems like a good time to regroup and look at the current trends in the space including the latest platform functionalities, consumer usage rates, how brands are marketing on social now and content ideas. Much of what is happening in social media is a result of the lifestyle change we’re all going through, but will these changes last or are they a temporary phase? 

Let’s examine the areas closely to find out:

Continue reading “What’s Up in Social Media (April 2020 Edition)” →

glee’s Top Posts of 2018

On By gleecontentIn Content, Social Media, StrategyLeave a comment

We’re sending you warm thoughts a sweet New Year. But before you close the door on 2018, here’s a look back at the most-read posts on glee. Interestingly, not one topic dominated the top of the charts. Readers were interested in trends and best practices in topics across the board including content marketing, event marketing, copywriting and social media. Continue reading “glee’s Top Posts of 2018” →

2019 Outlook: Content Marketing Goes Long

On By gleecontentIn Content, StrategyLeave a comment

The pace of change in the marketing industry did not slow down in 2018. Last year we posted a blog that curated experts’ prediction for 2018 and many of them held true. Influencer marketing exploded. AI continued to insert itself into the industry through chatbots and more. Video marketing hit a new high. So looking into the crystal ball…where will the industry go in 2019? Will influencer marketing continue to climb? Will marketers put more efforts into content? Digital strategies? Social? And will social as we know it change? Continue reading “2019 Outlook: Content Marketing Goes Long” →

5 Essential Updates to Your Event Marketing [Infographic]

On By gleecontentIn Strategy2 Comments

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

HOW TOAVOID DENTALDECAY

What’s Up in Social Media? (July 2018 Edition)

On By gleecontentIn Social Media2 Comments

Periodically, it’s important to check in with the social media world and take stock. So every now and then, we stop and regroup with a post covering the latest changes. Are there new tools for marketers? New regulations? Changes in algorithms to be aware of? We evaluate the headlines, review the information and curate the most important news marketers need.

Undoubtedly, you’ve heard that Facebook stock tanked last week and that Twitter purged its rolls to eliminate bots causing some users to lose many followers, but there’s a lot more going on. Let’s take a look: Continue reading “What’s Up in Social Media? (July 2018 Edition)” →

A Word about Data and Data Privacy

On By gleecontentIn Social MediaLeave a comment

We marketers love data. It helps us find the audiences who most closely match with our product or service offerings. In theory, using data to target the right people saves time, saves money and provides customers with better experiences because they are getting information that is relevant to them instead of having anything and everything thrown at them.

But, using data means people must give up certain information about themselves, either willingly or by circumstance. Learning that Cambridge Analytica was able to access the data of 87 million people on Facebook and use it to manipulate their thinking is alarming. It feels like a huge breach of trust that has left each of us exposed. Continue reading “A Word about Data and Data Privacy” →