Tag: storytelling

The Power of Eight: Marketing’s New Beginnings

On By gleecontentIn glee NewsLeave a comment

Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

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My Love Letter to Writing through 15 of My Favorite Quotes

On By gleecontentIn Content, glee News, Social Media, Strategy2 Comments

It’s unbelievable to say, but it’s been six years since I announced I was launching glee Content Marketing. In that time I have written dozens—maybe hundreds—of content pieces on interesting topics, collaborated with really innovative brands and companies and looked for ways to share brand stories in ways that connect with their audiences and leave a positive impression. Above all, I’m proud that I’ve stayed true to what I set out to do; combine my passion for writing with my interest in technology and ability to think strategically. 

When you’re a writer—whether for business or fiction—you think about writing a lot…why you do it, how you do it and what you love about it. So in celebration of glee’s sixth anniversary, I decided to share a collection of 15 of my favorite quotes about writing:

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Sound Like a Human in Your Writing

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When we connect with people in our personal or professional lives we almost always build a familiar and comfortable rapport. It would be weird to talk to someone who sounds robotic. But all too often in our marketing and public relations writing that’s exactly what we do! We fill our website, emails, articles with industry jargon, acronyms and formal writing that makes it harder for the reader to get through and connect. 

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Why Writing and Travel Go Hand in Hand

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Many of the world’s most famous writers, such as Ernest Hemingway, J.K Rowlings and F. Scott Fitzgerald, traveled the world and wrote timeless, memorable tales based on their experiences. It’s no secret that travel provides inspiration and not just for writers of fiction. Marketing copywriters who travel see the world from a variety of perspectives. And while world travel offers a host of opportunities for personal growth, I would argue that you don’t need to leave the U.S. to experience and understand many different ways of life.

Whether it’s near or far, if your copywriter is taking a vacation, whether it’s sightseeing, adventuring or relaxing on the beach you should jump for joy! Your bound to get better writing and here’s why:

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Events: Are Your Marketing Visuals Telling a Good Story?

On By gleecontentIn Content, Social Media, Strategy1 Comment

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

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