Last week, I moderated an #expochat on the topic of formal matchmaking programs at events. If you missed it, you can read through the archive of the discussion. One of the top reasons attendees come to events and exhibitors make the investment to showcase their products at events is to increase connections with the right people. Instead of allowing all of the networking and connections to happen organically, by chance or through hours of tedious work by attendees, show organizers can develop more engaging experiences for their participants by implementing formal matchmaking programs using technology to automate and refine the process. Continue reading “5 Takeaways from June’s Matchmaking #expochat [Infographic]”
Elizabeth (Liz) Johnson, founder and principal of glee Content Marketing, has been invited to join the team of regular moderators that facilitate the event industry’s well known weekly Twitterchat, #expochat.
Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.
I’m honored and excited to announce that I’ll be the guest moderator on Wednesday, May 2nd’s #expochat. I’m delighted to have the opportunity to lead a discussion on the event industry’s premier Twitterchat. Sponsored by TSNN.com and held every Wednesday at 1pm ET, #expochat brings members of the trade show and event industry together for an hour to collaborate on a wide variety of topics.
This week’s topic will focus on influencer marketing. A once limited tactic, influencer marketing has grown enormously with brands using it to expand their reach to new audiences as well as add credibility and authenticity to their content. We’ll be talking about how this trendy marketing tactic can be applied in the trade show event space to increase brand awareness and grow attendance.
Excited to get in on the action? Preview the chat, “Integrating Influencers Marketing into Event Strategies”, and get tips for participating in a Twitterchat. Plus, prepare for the chat by reading my recent article, “Planners Give Events a Megaphone with Influencer Marketing”, which offers expert insights into influencer marketing in events.
See you on Twitter Wednesday, May 2 at 1pm ET — follow #expochat to join the conversation.