User Generated Content: Who, What, When, Where and Why

Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising. 

User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.

Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why”

The Evolution of Testimonials in Marketing and Their Power Today

Last week, a business colleague told me about a new social media management tool I have to try. It was casual conversation, but for brands, there’s power in that recommendation. Humans crowdsource by habit. We regularly seek others’ opinions, advice and ideas when making purchases both in our personal and professional lives. Many, many decades ago, when marketers recognized the power of word of mouth and figured out how to create that one-on-one feeling within mass marketing, the testimonial was born. Continue reading “The Evolution of Testimonials in Marketing and Their Power Today”

2019 Outlook: Content Marketing Goes Long

The pace of change in the marketing industry did not slow down in 2018. Last year we posted a blog that curated experts’ prediction for 2018 and many of them held true. Influencer marketing exploded. AI continued to insert itself into the industry through chatbots and more. Video marketing hit a new high. So looking into the crystal ball…where will the industry go in 2019? Will influencer marketing continue to climb? Will marketers put more efforts into content? Digital strategies? Social? And will social as we know it change? Continue reading “2019 Outlook: Content Marketing Goes Long”