5 Essential Updates to Your Event Marketing [Infographic]

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

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How to Purge Excess Content from Your Website

The ideal website is easy for users to navigate intuitively through the content they need. And while many websites start out simple, it doesn’t take long for well-intentioned content to build up and become cumbersome, ultimately clogging up the well-planned, beautifully-designed navigation.

While a lot of content can be evergreen, it’s important to make sure less valuable content isn’t getting in the way of users’ attempts to find what they need. A new website design is a great time to undergo the process of weeding out unnecessary content, but you can also implement an annual or bi-annual website content audit to examine what’s on your site and identify what needs to go.

View this infographic for the right questions to ask yourself when determining which content to purge:

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