Category: Strategy

Are You Using Content Curation to Elevate Your Content Marketing Strategy?

On By gleecontentIn Content, Strategy2 Comments

 

Other people’s expertise is important! Research shows curated content should make up 25% of your organization’s content marketing. Does your content strategy include this essential tactic? If not, read on to learn how implement it right away.

When you curate content, you gather relevant content from the third-party sources (influencers in your industry) and share it with your audience. I’ll use this post as an example of one method of content curation; lists of resources that further delve into the topic you’re posting on.

Continue reading “Are You Using Content Curation to Elevate Your Content Marketing Strategy?” →

Events: Are Your Marketing Visuals Telling a Good Story?

On By gleecontentIn Content, Social Media, Strategy1 Comment

Trade show and event planners, let’s talk about visual promotion for a quick second. How big is your photo and video budget? How specifically do you plan the photos and videos you want taken during the event? When was the last time you made any changes to either of these areas?

For many planners, the focus is on the here and now, getting everything together for the current event. I get it. There’s a lot going on. But it’s time to put more thought into the visuals you’ll use for promotion of the next event. Too often, I hear, “we have photos, but they aren’t great” or “video would be nice, but we didn’t shoot any”. Why? At this point, there are few more important marketing expenses.

Continue reading “Events: Are Your Marketing Visuals Telling a Good Story?” →

Content Marketing-What’s the Point?

On By gleecontentIn Content, StrategyLeave a comment

Content marketing is the marketing industry’s latest go-to strategy. Never before have we had such an opportunity to target our audiences so directly or create such a personalized experience for them. Therefore, a lot of marketers have jumped right in and are furiously creating content—videos, graphics, case studies—and launching accounts on social media networks.

But what is really the point of content marketing? What should a content marketing strategy seek to accomplish? Continue reading “Content Marketing-What’s the Point?” →

Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience

On By gleecontentIn Content, Social Media, Strategy, Uncategorized1 Comment

When was the last time your read a press release that started with “XYZ Corporation announced today…”? Now, when was the last time you read an article published by a media outlet that led with the organization first? It’s very common within organizations to look at messaging from the inside out. But, organizations that are truly in tune with their customers look at their messaging from outside in. And this change in perspective is critically important in content marketing and social media. Continue reading “Change Your Perspective: A 3-Point Test to Ensure You Think Like Your Audience” →

5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)

On By gleecontentIn Content, StrategyLeave a comment

You’ve found and maybe already hired the right content marketing agency or consultant. They’re curious, experienced, knowledgeable of the industry and you’re ready to go. What’s next? Get ready to get personal (about your business anyway)! A content marketing partner, whether hired to implement a comprehensive content strategy or work on a one-off project needs to be brought into the big picture in order to achieve maximum results with their work. The more intimate of a picture you can give them of your business’s inner workings, the better output you’ll receive in the end.

A content marketer doing their due diligence should ask the following five questions at a minimum before diving into any strategies or projects: Continue reading “5 Questions Your Content Marketing Partner Should Ask (and 1 You Should Ask Them)” →