I am writing this post as we are now about six weeks into a pandemic like we’ve never experienced in our lifetimes. People around the globe have added words and phrases (social distancing) to their vocabulary and changed their behaviors (work from home) in ways they never had imagined at the start of 2020. So what does it all mean for business? For marketing? And specifically content marketing? Continue reading “Content Marketing in the Age of COVID”
Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising.
User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.)
Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why”
Last summer, I wrote my first post on this topic, 5 Ways You’re Sabotaging Your Content Marketing, and now I’m back with three more things you could be doing unconsciously that could derail your content marketing strategy.
Today’s customers have high demands—they want a great product, a personalized customer experience and they want the brands they do business with to be “authentic”. So, just what makes a brand authentic? Continue reading “Be The Real Deal: Conveying Brand Authenticity in Content Marketing”