Today’s customers have high demands—they want a great product, a personalized customer experience and they want the brands they do business with to be “authentic”. So, just what makes a brand authentic? Continue reading “Be The Real Deal: Conveying Brand Authenticity in Content Marketing”
Marketers are generating content at breakneck speed in the name of content marketing campaigns. But how do you know if working smart or just working hard? Here are five ways you could be undermining the effort you’re making without realizing it.