glee’s Top Posts of 2019

Once again, it’s been a busy year in marketing. We covered a lot of ground on the blog to help marketers make sense of it all. Here’s a look back at the five most popular posts among glee’s readers.

  1. What’s Up in Social Media (March 2019). The social media landscape is changing faster that we can take it in. That’s why we post periodic trend updates marketers need to know about to keep up. After you read what went down in March, see what we added in August.
  2. The Lessons Every Female Entrepreneur Needs to Know. Friends of glee shared their insights on building a business as a woman as part of glee’s 2nd anniversary celebration.
  3. 5 Digital Marketing Strategies to Stop Using Right Now. Sometimes best practices do go out of style. Check the list to see what if you’re doing something you shouldn’t.
  4. The Evolution of Testimonials in Marketing and Their Power Today. Word of mouth still means a lot even if its appearing on a computer. Understand testimonials’ history as a marketing tool and how you can use them to create a winning strategy.
  5. If You Write It, Will They Come? 7 Content Formats that Get Noticed. Stand out from the crowd with a fresh take on your content.

Thank you for reading our blog and we’re excited to connect with you in 2020! If you have a content marketing or social media topic you’d like us to cover, email us! And, if you haven’t already, we’d love to connect with you on social media so that we can carry on the conversation. You can find us on Facebook, Twitter or Instagram under gleecontent! Happy Holidays!

The Essential Guide to Business Blogging

Blogs are great things. They give businesses the opportunity to add fresh content to their websites and share their expertise while building thought leadership. But the downside of blogs as anyone who’s ever had to manage one knows all too well, is they can be hard to maintain consistently week in and week out. Yet, a blog’s success relies on doing exactly that. 

Unfortunately, many things get in the way of creating a powerful, successful blog including writer’s block, lack of time and lack of buy-in from colleagues. These challenges all limit productivity and value of the blog suffers.

The good news is that you don’t have to flounder. Here’s your guide through the best ways to overcome these challenges. By doing these things you’ll keep your blog current and full of relevant content that is valuable to your readers which in turn drive more traffic to your site, converts leads and positively impacts your bottom line!

So let’s go get it!

Continue reading “The Essential Guide to Business Blogging”

glee’s 2019 Summer Reading List: Women in Business

Every now and then I like to veer away from the marketing-focused blog posts and write about some good reads that can help a business as a whole. Recently, I’ve read several books about powerful women who have shaped the world or are actively working on making change for women in business and life. For me, as a female entrepreneur/business owner, these books have been both inspiring and motivating. I hope they’ll do the same for you. Continue reading “glee’s 2019 Summer Reading List: Women in Business”