Tag: Strategy

The Power of Eight: Marketing’s New Beginnings

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Today glee is celebrating eight years in business. And, eight is a pretty special number. A quick Google AI search describes its significance in various religions, cultures and even science and math. Meanings and adjectives include “prosperity” in Chinese culture, “stability” in Chemistry, and “power and abundance” in numerology. When turned on its side, it’s the symbol of infinity in math. It also represents “new beginnings” in Christianity. 

In this moment in marketing, “new beginnings” feels like the right fit. Marketing is an ever-changing art as much as it is a science. The key is to appeal to the buyer’s right brain decision making process with left brain creativity. And the best ways have constantly changed since someone in 11th century China decided to make a print ad for their needle business.

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Reflections on 7 Years of glee!

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On October 16, 2017 I took a risk and went into business for myself. Good bye salary, good bye established client list, good bye guarantees. But I did have a vision of what I wanted to do in the next chapter of my career and the willingness to hustle. So each year on this date, I like to pause and reflect on where I’m at in this journey.

Over these 7 years I’ve stayed true to the core of what I set out to do — provide expert support to my clients in my top three passion areas: content strategy, content creation and social media support. I do much less project by project work than I did back then (I’m still happy to do it when it works out, but most of my clients now request long term support). I continue to evolve and grow in the types of content I create. Much more video these days! And I have some clients I’ve had the pleasure of working with from the beginning and the thrill welcoming new ones and getting to know them as people and share in their success of reaching their audiences with relatable messages.

Most of all I continue to feel very happy I took the chance to make my career anything I wanted it to be. If you’re interested in learning more about glee, send me an email at gleecontent@gmail.com. Here’s to lucky 7!

Photo Credit: Martine Audet

5 Essential Elements of Your 2025 Marketing Strategy 

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Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

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Taylor Swift’s 6 Lessons for Content Marketers

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We’ve swiftly moved from the summer of Taylor Swift and the Swifties into the fall of Taylor Swift. The Era’s Tour and now the movie have raked in billions for the artist. It may feel like Swift is a unique superstar who’s success would be hard to replicate. In reality; however, over the past several years she’s been employing the same fundamental marketing practices that every content marketer should be using to build their brand. She’s doing it exceptionally well and it’s paying off. Here are six lesson’s Taylor Swift’s success offers content marketers:

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How to Keep Your Content Creation Plan Alive during the Summer Slowdown

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Does this sound familiar? The year starts off great. Everyone is excited to launch new efforts and share fresh ideas. Content is created and shared. All goes well for five to six months. Then, the summer lull hits. School wraps up. People are on vacation off and on through the next three months. For many business-to-business content creators, the first six months of the year are when the content train runs at high-speed. After that, content marketers struggle to get commitment from subject matter experts to schedule interview meetings or send information at the beginning of the creation process and reviews and approvals take longer at the end of it, bringing the content train to a crawl.

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User Generated Content: Who, What, When, Where and Why

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Have you noticed your friends sharing recent purchases or products they love on their social platforms? That’s a marketer’s dream: user generated content. Free advertising. 

User generated content is today’s brand advocacy. Officially, user-generated content (UGC) is defined as any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis. As consumers turn to their online acquaintances for purchasing advice more often, it’s become a critical component in marketers’ content marketing strategies. Think of it as an additional form of your content curation strategy (if you don’t have one of those, read this.) 

Here are the answers to the key questions (the who, what, when, where and why) marketers need to employ user generated content effectively in their strategies. Continue reading “User Generated Content: Who, What, When, Where and Why” →

5 Digital Marketing Strategies To Stop Using Right Now

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Remember film strips? (If you don’t, you’re probably under 21 and can learn more about them here.) But if you were a kid in the 60s-90s, that film strip projector rolling out was exciting. And they did the job well until something better—first VCRs, then DVDs and computers—came along and made them obsolete. Similarly, digital marketing has changed over the past few years and today some strategies that were popular maybe just five years ago aren’t generating results (and in fact, may be doing the exact opposite) now. Continue reading “5 Digital Marketing Strategies To Stop Using Right Now” →