Tag: event marketing

5 Straightforward Answers to the Questions Marketers Ask Most

On By gleecontentIn Content, StrategyLeave a comment

If you’re like most marketers, you’re worrying if you’re using AI correctly, wondering if you should change how you’re applying the marketing best practices you’ve always trusted, and what new tactic is worth the investment. I’m answering some of the questions I’ve regularly been asked this year. Hopefully, these answers can set you on the right course for 2027.

Do I need to abandon my SEO practices and change everything for AI search?

You do not need to change everything, but some things. How’s that for some clarity?! But it’s true, marketers and copywriters are now in this uncomfortable place where they need to write for AI and for humans at the same time. And both audience demand different things from the content.

Continue reading “5 Straightforward Answers to the Questions Marketers Ask Most” →
Wimbledon pop up in Central Park, New York City.

The Summer of the “Pop Up”: How Brand Activations Court New and Current Customers

On By gleecontentIn StrategyLeave a comment

From watch parties to fan experiences, this summer brand activations (what we generally like to refer to as pop-ups) are everywhere. In the past three months alone, I’ve attended pop-ups for The Masters, Wimbledon, and The World Cup, not to mention a Knicks watch party or two that sprang up in every park and street in NYC. 

So what do brands get out of developing experiences that showcase their personality or products independently or within larger events. And, what goes into making a great experience? And finally, can B2B brands participate or is this strictly a B2C trend? 

Continue reading “The Summer of the “Pop Up”: How Brand Activations Court New and Current Customers” →

5 Essential Elements of Your 2025 Marketing Strategy 

On By gleecontentIn StrategyLeave a comment

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

Continue reading “5 Essential Elements of Your 2025 Marketing Strategy “ →

The Evolution of Testimonials in Marketing and Their Power Today

On By gleecontentIn Strategy1 Comment

Last week, a business colleague told me about a new social media management tool I have to try. It was casual conversation, but for brands, there’s power in that recommendation. Humans crowdsource by habit. We regularly seek others’ opinions, advice and ideas when making purchases both in our personal and professional lives. Many, many decades ago, when marketers recognized the power of word of mouth and figured out how to create that one-on-one feeling within mass marketing, the testimonial was born. Continue reading “The Evolution of Testimonials in Marketing and Their Power Today” →

5 Essential Updates to Your Event Marketing [Infographic]

On By gleecontentIn Strategy2 Comments

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

HOW TOAVOID DENTALDECAY