Tag: event marketing

Wimbledon pop up in Central Park, New York City.

The Summer of the “Pop Up”: How Brand Activations Court New and Current Customers

On By gleecontentIn StrategyLeave a comment

From watch parties to fan experiences, this summer brand activations (what we generally like to refer to as pop-ups) are everywhere. In the past three months alone, I’ve attended pop-ups for The Masters, Wimbledon, and The World Cup, not to mention a Knicks watch party or two that sprang up in every park and street in NYC. 

So what do brands get out of developing experiences that showcase their personality or products independently or within larger events. And, what goes into making a great experience? And finally, can B2B brands participate or is this strictly a B2C trend? 

Continue reading “The Summer of the “Pop Up”: How Brand Activations Court New and Current Customers” →

5 Essential Elements of Your 2025 Marketing Strategy 

On By gleecontentIn StrategyLeave a comment

Marketers are forever asking (and being asked) what’s next, what more can we do to drive leads to sales? Conveniently for us right now, there’s a lot. So much in fact, it can be hard to know what strategies and tactics will make the biggest impact and what efforts will offer the biggest return. After reviewing the options, here are the five areas of investment I believe every marketing strategy must include in 2025:

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The Evolution of Testimonials in Marketing and Their Power Today

On By gleecontentIn Strategy1 Comment

Last week, a business colleague told me about a new social media management tool I have to try. It was casual conversation, but for brands, there’s power in that recommendation. Humans crowdsource by habit. We regularly seek others’ opinions, advice and ideas when making purchases both in our personal and professional lives. Many, many decades ago, when marketers recognized the power of word of mouth and figured out how to create that one-on-one feeling within mass marketing, the testimonial was born. Continue reading “The Evolution of Testimonials in Marketing and Their Power Today” →

5 Essential Updates to Your Event Marketing [Infographic]

On By gleecontentIn Strategy2 Comments

Email campaigns good. Digital and paid social campaigns are great. Content marketing campaigns are essential. But there are five things that event marketers should do to keep their strategies at the top of their game. This infographic identifies the additional marketing activities your team should be working on to make the biggest impact with your target audiences.

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